......or, maybe just selectively choose what you're going to publish, instead of just grabbing whatever title may happen to show up. I mean, I know, I wouldn't have expected Sega to take a loss on such titles as "Kira Kira Pop Princess", but these things happen. And considering the fact that there are a slew of more attractive developers out there with better franchises, I just don't see too many large firms going after Sega. And it...