The Portrait of a Big Loser at the Beijing Olympics -- The biggest
losers in the Beijing Games

The biggest losers in the Beijing Games
These athletes could have cashed in, but couldn’t deliver in the Olympics

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Adrian Dennis / AFP - Getty Images file
Liu Xiang injury not only ended this year's gold medal chances for a man
being dubbed China's Michael Jordan, it also hampered his marketability
for current and future sponsors.

By Lacey Rose
Forbes
updated 11:55 a.m. ET, Fri., Aug. 22, 2008

When China's heavily hyped and widely marketed track star Liu Xiang
limped away from the starting blocks earlier this week, his legions of
fans weren't the only ones let down.