Domestic wine market will grow around 25%% per annum to touch around 9
million litres by 2010 from current estimated level of over 5 million
bottles a year with major cities like Mumbai, Delhi/NCR, Chennai,
Kolkata, Pune, Bangalore and Hyderabad producing a good deal of wine
consumers, according to The Associated Chambers of Commerce and
Industry of India (ASSOCHAM).

In a ASSOCHAM Paper on “Wine Consumption in India”, Chamber President,
Mr. Sajjan Jindal said, “India's wine market is currently growing with
20%% but likely to grow at 25%% in next 2 years in view of rising
consumption wine patterns not only among youngsters but equally so in
aged group”.

The demand for wine, nearly 80%% is accounted for by major cities of
New Delhi, Mumbai, Chennai, Kolkata, Pune and Bangalore (41%% of the
wine quaffed in India is consumed in Western India followed by the
North at 29%%). Around 63%% of the volume sales of wine are through off-
trade channel in five-star hotels, pubs and bar-restaurants. Now even
the emerging tier II cities working professionals and younger
generation are also consuming wines a lot.