DIRECTV Adding More Than 30 New HD Channels and is First to Offer All
HD Programming in MPEG-4 AVC and Dolby Digital; Will Offer HD Movies
in 1080p Later This Year.

EL SEGUNDO, Calif., Jul 28, 2008 (BUSINESS WIRE) -- DIRECTV, the
nation's leading satellite television service provider, continues to
dominate the HD landscape by delivering significantly more quality
national HD channels than any other television provider in the nation
via the most advanced technology. Beginning August 14, DIRECTV will
launch more than 30 additional HD channels, bringing the total HD
channel lineup to 130.

DIRECTV will also transmit all of its HD programming in the MPEG-4
Advanced Video Coding standard, by the end of this month - the first
to do so in the industry. All HD programming will also be available in
the Dolby Digital audio format, and later this year, DIRECTV will
begin offering movies in 1080p, the highest resolution format
available for HD video enthusiasts and the same format used by Blu-Ray
HD DVDs.