Interview with Saregama Music CEO, Mr. Kulmeet Makkar
http://www.businessofcinema.com/2006/5jan/interview.htm
By Rohini Bhandari
(5 January, 2007)
How has 2006 been for Saregama Music?
2006 was a year of consolidation, wherein we have adopted and corrected
our ways of the delivery of music with changing market trends.The music
industry has seen changes in the way music is consumed, over the years,
due tothe changes in technology. In a period of three to five years,
there have been tremendous transitions. The entire music industry was
in the doldrums and Saregama also lost huge sums of money.
2004 and 2005 were revival years for the music industry, and we too
came out of the red and became a profitable company.So, 2006 has been a
year when we corrected our delivery formats with a lot more focus on
digital. We changed the way music was recorded and acquired. The kind
of music that is consumed has also changed, because consumers no longer
want sit within four walls and listen to music on cassettes, they want
to listen to music on their I pods while on the move.
