> Warren wrote:

>> josephshmue...@yahoo.com wrote:

>>> On Jul 23, 10:28 am, Warren wrote:

>>>> josephshmue...@yahoo.com wrote:

>>>>> I see that Fiji has a new advertising campaign that centers around the
>>>>> "green" movement.  They have a new website that is fijigreen.com and
>>>>> there is a green raindrop on their labels now.  Also, their new tag
>>>>> line is "every drop is green".  This whole thing brings a few things
>>>>> to mind and I'd like to see what everyone else thinks about it.
>>>>> Firstly, I see Fiji everywhere and if they are trully filling their
>>>>> bottles in Fiji, then not only are they trucking water all over the
>>>>> country (world too) but they have to bring the stuff over in cargo
>>>>> ships.  Not to mention that the plastic bottles are all petroleum
>>>>> based, so how is this enormous fuel guzzling machine truly "green"
>>>>> Also, when I hear "every drop is green", I immediately think "Oh . . .
>>>>> there must be Algae in the water and a prompt recall should be
>>>>> initiated.
>>>>> Do they really think all consumers are so stupid as to be convinced
>>>>> Fiji is all good?

>>>> Yes. And most consumers *are* that stupid. That's why advertising &
>>>> marketing works. Remember, human achievement is not accomplished by the
>>>> species as a whole, but by the contributions of a few unique
>>>> individuals. Most people are drones who plod through life accepting
>>>> everything that is fed them by society and the media, and rarely think
>>>> about the world around them. Of course this will attract and retain
>>>> consumers. And it's a brilliant marketing campaign for the time, even
>>>> though the premise is a complete and utter lie. That is what marketing
>>>> is all about...

>

>>>> --
>>>> HTTP://www.sushifaq.com/TheSushi FAQ  ...><((((º>
>>>> HTTP://www.sushifaq.com/sushiotaku/TheSushi Otaku Blog
>>>> HTTP://www.sushifaq.com/sushiyapedia/Sushi-Ya-PediaRestaurant Finder
>>>> HTTP://www.theteafaq.com/TheTea FAQ
>>>> HTTP://www.jerkyfaq.com/TheJerky FAQ
>>>> HTTP://www.omega3faq.com/TheOmega 3 Fatty Acids FAQ- Hide quoted text -

>

>>>> - Show quoted text -

>

>>> I agree with you that is how advertising and marketing work.  But I
>>> just feel like this campaign is so over the top transparent that it
>>> actually makes me angry that they think no one will remember what they
>>> are shipping and where it is coming from and a green raindrop makes it
>>> all OK.  I do not remeber having this gut reaction to a simple ad
>>> before?  Almost like I've been insulted personally.

>

>> Ha! yep, i understand and agree. It's pretty idiotic. and sorry to
>> repeat myself, people are stupid. They *don't* think about this stuff.
>> Look at the state of the world today and you can see that if humans
>> actually gave a damn about anything then all these horrible situations
>> around the world would not exist. But they don't, and the few of us who
>> do care can't fix things ourselves. So drink up! Pretend all is well
>> like everyone else! ;) Because Fiji Water Company LLC signed a 100 year
>> deal with the Island to bottle it's water, so there are plenty more of
>> these campaigns to come. *sigh*

>
> Ha Ha... and look what I came across just now coincidentally while
> reading some news:http://www.terrachoice.com/Home/Six%%20Sins%%20of%%20Greenwashing/The%%20...
>
> --
> HTTP://www.sushifaq.com/The Sushi FAQ  ...><((((º>
> HTTP://www.sushifaq.com/sushiotaku/The Sushi Otaku Blog
> HTTP://www.sushifaq.com/sushiyapedia/Sushi-Ya-Pedia Restaurant Finder
> HTTP://www.theteafaq.com/The Tea FAQ
> HTTP://www.jerkyfaq.com/The Jerky FAQ
> HTTP://www.omega3faq.com/The Omega 3 Fatty Acids FAQ- Hide quoted text -
>
> - Show quoted text -