> josephshmuelli@yahoo.com wrote:

>> On Jul 23, 10:28 am, Warren wrote:

>>> josephshmue...@yahoo.com wrote:

>>>> I see that Fiji has a new advertising campaign that centers around the
>>>> "green" movement. They have a new website that is fijigreen.com and
>>>> there is a green raindrop on their labels now. Also, their new tag
>>>> line is "every drop is green". This whole thing brings a few things
>>>> to mind and I'd like to see what everyone else thinks about it.
>>>> Firstly, I see Fiji everywhere and if they are trully filling their
>>>> bottles in Fiji, then not only are they trucking water all over the
>>>> country (world too) but they have to bring the stuff over in cargo
>>>> ships. Not to mention that the plastic bottles are all petroleum
>>>> based, so how is this enormous fuel guzzling machine truly "green"
>>>> Also, when I hear "every drop is green", I immediately think "Oh . . .
>>>> there must be Algae in the water and a prompt recall should be
>>>> initiated.
>>>> Do they really think all consumers are so stupid as to be convinced
>>>> Fiji is all good?

>>> Yes. And most consumers *are* that stupid. That's why advertising &
>>> marketing works. Remember, human achievement is not accomplished by the
>>> species as a whole, but by the contributions of a few unique
>>> individuals. Most people are drones who plod through life accepting
>>> everything that is fed them by society and the media, and rarely think
>>> about the world around them. Of course this will attract and retain
>>> consumers. And it's a brilliant marketing campaign for the time, even
>>> though the premise is a complete and utter lie. That is what marketing
>>> is all about...
>>>
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>>> - Show quoted text -

>>
>> I agree with you that is how advertising and marketing work. But I
>> just feel like this campaign is so over the top transparent that it
>> actually makes me angry that they think no one will remember what they
>> are shipping and where it is coming from and a green raindrop makes it
>> all OK. I do not remeber having this gut reaction to a simple ad
>> before? Almost like I've been insulted personally.

>
> Ha! yep, i understand and agree. It's pretty idiotic. and sorry to
> repeat myself, people are stupid. They *don't* think about this stuff.
> Look at the state of the world today and you can see that if humans
> actually gave a damn about anything then all these horrible situations
> around the world would not exist. But they don't, and the few of us who
> do care can't fix things ourselves. So drink up! Pretend all is well
> like everyone else! ;) Because Fiji Water Company LLC signed a 100 year
> deal with the Island to bottle it's water, so there are plenty more of
> these campaigns to come. *sigh*
>