> josephshmue...@yahoo.com wrote:

>> I see that Fiji has a new advertising campaign that centers around the
>> "green" movement.  They have a new website that is fijigreen.com and
>> there is a green raindrop on their labels now.  Also, their new tag
>> line is "every drop is green".  This whole thing brings a few things
>> to mind and I'd like to see what everyone else thinks about it.

>

>> Firstly, I see Fiji everywhere and if they are trully filling their
>> bottles in Fiji, then not only are they trucking water all over the
>> country (world too) but they have to bring the stuff over in cargo
>> ships.  Not to mention that the plastic bottles are all petroleum
>> based, so how is this enormous fuel guzzling machine truly "green"

>

>> Also, when I hear "every drop is green", I immediately think "Oh . . .
>> there must be Algae in the water and a prompt recall should be
>> initiated.

>

>> Do they really think all consumers are so stupid as to be convinced
>> Fiji is all good?

>
> Yes. And most consumers *are* that stupid. That's why advertising &
> marketing works. Remember, human achievement is not accomplished by the
> species as a whole, but by the contributions of a few unique
> individuals. Most people are drones who plod through life accepting
> everything that is fed them by society and the media, and rarely think
> about the world around them. Of course this will attract and retain
> consumers. And it's a brilliant marketing campaign for the time, even
> though the premise is a complete and utter lie. That is what marketing
> is all about...
>
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