> I see that Fiji has a new advertising campaign that centers around the
> "green" movement. They have a new website that is
fijigreen.com and
> there is a green raindrop on their labels now. Also, their new tag
> line is "every drop is green". This whole thing brings a few things
> to mind and I'd like to see what everyone else thinks about it.
>
> Firstly, I see Fiji everywhere and if they are trully filling their
> bottles in Fiji, then not only are they trucking water all over the
> country (world too) but they have to bring the stuff over in cargo
> ships. Not to mention that the plastic bottles are all petroleum
> based, so how is this enormous fuel guzzling machine truly "green"
>
> Also, when I hear "every drop is green", I immediately think "Oh . . .
> there must be Algae in the water and a prompt recall should be
> initiated.
>
> Do they really think all consumers are so stupid as to be convinced
> Fiji is all good?
Yes. And most consumers *are* that stupid. That's why advertising &
marketing works. Remember, human achievement is not accomplished by the
species as a whole, but by the contributions of a few unique
individuals. Most people are drones who plod through life accepting
everything that is fed them by society and the media, and rarely think
about the world around them. Of course this will attract and retain
consumers. And it's a brilliant marketing campaign for the time, even
though the premise is a complete and utter lie. That is what marketing
is all about...
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