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Author: josephshmuellijosephshmuelli Date: Jul 22, 2008 17:02
I see that Fiji has a new advertising campaign that centers around the
"green" movement. They have a new website that is fijigreen.com and
there is a green raindrop on their labels now. Also, their new tag
line is "every drop is green". This whole thing brings a few things
to mind and I'd like to see what everyone else thinks about it.
Firstly, I see Fiji everywhere and if they are trully filling their
bottles in Fiji, then not only are they trucking water all over the
country (world too) but they have to bring the stuff over in cargo
ships. Not to mention that the plastic bottles are all petroleum
based, so how is this enormous fuel guzzling machine truly "green"
Also, when I hear "every drop is green", I immediately think "Oh . . .
there must be Algae in the water and a prompt recall should be
initiated.
Do they really think all consumers are so stupid as to be convinced
Fiji is all good?
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Author: Lewis PerinLewis Perin Date: Jul 23, 2008 06:43
> I see that Fiji has a new advertising campaign that centers around the
> "green" movement. They have a new website that is fijigreen.com and
> there is a green raindrop on their labels now. Also, their...
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Author: niisongeniisonge Date: Jul 23, 2008 07:15
> so how is this enormous fuel guzzling machine truly "green"
That's right. What could be green about a water that's shipped from
such a long distance, packaged in plastic bottles that will take
centuries to biodegrade?
And what's wrong with local water? I always use a good source of local
water - sometimes straight from the source (like the tap), hahahaha.
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Author: WarrenWarren Date: Jul 23, 2008 07:28
> I see that Fiji has a new advertising campaign that centers around the
> "green" movement. They have a new website that is fijigreen.com and
> there is a green raindrop on their labels now. Also, their new tag
> line is "every drop is green". This whole thing brings a few things
> to mind and I'd like to see what everyone else thinks about it.
>
> Firstly, I see Fiji everywhere and if they are trully filling their
> bottles in Fiji, then not only are they trucking water all over the
> country (world too) but they have to bring the stuff over in cargo
> ships. Not to mention that the plastic bottles are all petroleum
> based, so how is this enormous fuel guzzling machine truly "green"
>
> Also, when I hear "every drop is green", I immediately think "Oh...
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Author: josephshmuellijosephshmuelli Date: Jul 23, 2008 08:36
On Jul 23, 10:28Â am, Warren wrote:
>> I see that Fiji has a new advertising campaign that centers around the
>> "green" movement. Â They have a new website that is fijigreen.com and
>> there is a green raindrop on their labels now. Â Also, their new tag
>> line is "every drop is green". Â This whole thing brings a few things
>> to mind and I'd like to see what everyone else thinks about it. >
>> Firstly, I see Fiji everywhere and if they are trully filling their
>> bottles in Fiji, then not only are they trucking water all over the
>> country (world too) but they have to bring the stuff over in cargo
>> ships. Â Not to mention that the plastic bottles are all petroleum
>> based, so how is this enormous fuel guzzling machine truly "green"
>
>> Also, when I hear "every drop is green", I immediately think "Oh . . .
>> there must be Algae in the water and a prompt recall should be
>> initiated.
>
>> Do they really think all consumers are so stupid as to be convinced
>> Fiji is all good? ...
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Author: WarrenWarren Date: Jul 23, 2008 09:39
> On Jul 23, 10:28 am, Warren wrote:
>>> I see that Fiji has a new advertising campaign that centers around the
>>> "green" movement. They have a new website that is fijigreen.com and
>>> there is a green raindrop on their labels now. Also, their new tag
>>> line is "every drop is green". This whole thing brings a few things
>>> to mind and I'd like to see what everyone else thinks about it.
>>> Firstly, I see Fiji everywhere and if they are trully filling their
>>> bottles in Fiji, then not only are they trucking water all over the
>>> country (world too) but they have to bring the stuff over in cargo
>>> ships. Not to mention that the plastic bottles are all petroleum
>>> based, so how is this enormous fuel guzzling machine truly "green"
>>> Also, when I hear "every drop is green", I immediately think "Oh . . .
>>> there must be Algae in the water and a prompt recall should be
>>> initiated.
>>> Do they really think all consumers are so stupid as to be convinced
>>> Fiji is all good? >> Yes. And most consumers *are* that stupid. That's why advertising &
>> marketing works. Remember, human achievement is not accomplished by the ...
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Author: WarrenWarren Date: Jul 23, 2008 10:02
Warren wrote:
>> On Jul 23, 10:28 am, Warren wrote:
>>>> I see that Fiji has a new advertising campaign that centers around the
>>>> "green" movement. They have a new website that is fijigreen.com and
>>>> there is a green raindrop on their labels now. Also, their new tag
>>>> line is "every drop is green". This whole thing brings a few things
>>>> to mind and I'd like to see what everyone else thinks about it.
>>>> Firstly, I see Fiji everywhere and if they are trully filling their
>>>> bottles in Fiji, then not only are they trucking water all over the
>>>> country (world too) but they have to bring the stuff over in cargo
>>>> ships. Not to mention that the plastic bottles are all petroleum
>>>> based, so how is this enormous fuel guzzling machine truly "green"
>>>> Also, when I hear "every drop is green", I immediately think "Oh . . .
>>>> there must be Algae in the water and a prompt recall should be
>>>> initiated.
>>>> Do they really think all consumers are so stupid as to be convinced
>>>> Fiji is all good? >>> Yes. And most consumers *are* that stupid. That's why advertising & ...
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Author: josephshmuellijosephshmuelli Date: Jul 23, 2008 10:12
On Jul 23, 1:02Â pm, Warren wrote:
> Warren wrote:
>>> On Jul 23, 10:28 am, Warren wrote:
>>>>> I see that Fiji has a new advertising campaign that centers around the
>>>>> "green" movement. Â They have a new website that is fijigreen.com and
>>>>> there is a green raindrop on their labels now. Â Also, their new tag
>>>>> line is "every drop is green". Â This whole thing brings a few things
>>>>> to mind and I'd like to see what everyone else thinks about it.
>>>>> Firstly, I see Fiji everywhere and if they are trully filling their
>>>>> bottles in Fiji, then not only are they trucking water all over the
>>>>> country (world too) but they have to bring the stuff over in cargo
>>>>> ships. Â Not to mention that the plastic bottles are all petroleum
>>>>> based, so how is this enormous fuel guzzling machine truly "green"
>>>>> Also, when I hear "every drop is green", I immediately think "Oh . . .
>>>>> there must be Algae in the water and a prompt recall should be
>>>>> initiated.
>>>>> Do they really think all consumers are so stupid as to be convinced
>>>>> Fiji is all good? ...
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Author: Aaron W. HsuAaron W. Hsu Date: Jul 23, 2008 12:21
>I agree with you that is how advertising and marketing work. But I
>just feel like this campaign is so over the top transparent that it
>actually makes me angry that they think no one will remember what they
>are shipping and where it is coming from and a green raindrop makes it
>all OK. I do not remeber having this gut reaction to a simple ad
>before? Almost like I've been insulted personally.
Whoever even considers green and "bottled water" together bar dichotemy
ought to retake Common Sense 101.
Green Advertising in general is just another way of appealing to the
already extant hypocrisy of a people consumed with reactionism.
Aaron Hsu
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Author: AlanAlan Date: Jul 24, 2008 12:11
I don't think I've agreed more with an RFDT posting in quite a while.
It's also timely; I just read an article in Technology Review which
shows that the average US resident is responsible for 20 metric tons
of CO2 emissions annually. Compare that to 4 metric tons as the
worldwide average (US included). Even a homeless person in the US is
responsible for 8.5 metric tons per year!
I've long been an opponent of bottled water. Much has been written
about the phenomenon, so I won't repeat it here. My objections are
along the lines stated here: the environmental cost of shipping heavy
bottles of water around the globe is ludicrous. I make a point of
"ordering" tap water (or "ice water" as it's referred to in many
places; gives it more cache) over bottled water when I eat out. In Las
Vegas I will usually order a round of "Lake Mead's finest".
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