How Starbucks' growth destroyed brand value
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How Starbucks' growth destroyed brand value         


Author: Dave U. Random
Date: Jul 11, 2008 15:32

"Founder and CEO Howard Schultz had a great concept, and it
worked for a while. But too many new stores and diverse
products changed the experience..."

Harvard Business Publishing: http://easyurl.net/6c028
5 Comments
Re: How Starbucks' growth destroyed brand value         


Author: lockjaw
Date: Jul 11, 2008 23:05

On Jul 11, 6:32 pm, Dave U. Random inter.net> wrote:
> "Founder and CEO Howard Schultz had a great concept, and it
> worked for a while. But too many new stores and diverse
> products changed the experience..."
>
> Harvard Business Publishing:http://easyurl.net/6c028

THIS IS a great link. hard to find an argument with this assessment

dave
no comments
Re: How Starbucks' growth destroyed brand value         


Author: i840coffee
Date: Jul 15, 2008 21:59

The Harvard piece has an interesting perspective. It is a small
thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.

-Donald Schoenholt
no comments
Re: How Starbucks' growth destroyed brand value         


Author: bernie
Date: Jul 16, 2008 05:27

On Jul 15, 10:59 pm, i840cof...@optonline.net wrote:
> The Harvard piece has an interesting perspective. It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz. It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt

See, Don, just one more reason to write the book. Too much bad info
floating around out there about coffeedom.
Bernie
no comments
Re: How Starbucks' growth destroyed brand value         


Author: shane
Date: Jul 16, 2008 11:36

On Jul 15, 11:59 pm, i840cof...@optonline.net wrote:
> The Harvard piece has an interesting perspective.  It is a small
> thing, perhaps, but Starbucks was not founded by Mr. Schultz.  It was
> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
> -Donald Schoenholt

While Mr. Schultz was not the founder of Starbucks, is it not true
that he was the one who transformed a regional retailer of coffee
beans into the coffee shop expereince that Starbucks is today? An
interesting thought to ponder is: Would Starbucks be the same today
without Schultz? I suppose one could argue that Howard Schultz
founded the concept of Starbucks as a coffee shop selling espresso
based beverages.

Shane
no comments
Re: How Starbucks' growth destroyed brand value         


Author: lockjaw
Date: Jul 17, 2008 08:36

On Jul 16, 2:36 pm, shane juno.com> wrote:
> On Jul 15, 11:59 pm, i840cof...@optonline.net wrote:
>
>> The Harvard piece has an interesting perspective.  It is a small
>> thing, perhaps, but Starbucks was not founded by Mr. Schultz.  It was
>> founded by Gerald Baldwin, Gordon Bowker and Zev Siegl.
>
>> -Donald Schoenholt
>
> While Mr. Schultz was not the founder of Starbucks, is it not true
> that he was the one who transformed a regional retailer of coffee
> beans into the coffee shop expereince that Starbucks is today?  An
> interesting thought to ponder is: Would Starbucks be the same today
> without Schultz?   I suppose one could argue that Howard Schultz
> founded the concept of Starbucks as a coffee shop selling espresso
> based beverages.
>
> Shane

you are 100%% correct.
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