Miller Chill has reached fad status very quickly. Miller Brewing has
been banking on the Latino beer drinkers in the US to carry sales
along. Over two million cases have been sold with reportedly 50%% of
sales coming from wine, spirits and other non-beer drinkers. While
sales are great now, there will be several if not a score of clones
from other brewers that will dilute earnings.

Miller Chill, a catchy name for the gullible consumer. What's the deal
with the green bottle? One Miller executive was quoted "The green
bottle signals it's a premium product.", you really love how they sell
this BS and the consumer just buys it up. Sad in so many ways. Blurbs
on the label are "Chelada Style", "Light Beer With Natural Flavor" and
"Inspired by a Mexican Recipe with Lime & Salt". Consumers have been
adding lime to their beer for a good while and for many different
reasons. Regardless, most loyal consumers of Mexican, Central and
South American brands would rather use a real lime rather than have
some sort of natural flavoring.

Enough of the bather, lets get to the meat and bones of this beer. A
quick decanting shows the obvious clarity of a light beer and the head
of one as well. Not much head retention at all but it was not
expected. Odd lime aroma, very similar to the natural agents added to
soda. There is even a salty note in the nose. First sip shows an
extremely thin body with a forced refreshing carbonation. The flavor
is the same as the aroma, soda-like lime flavor. Very little malt
character at all, hops are a no show and there is a mild salty tone
middle to end. Bone dry with a watery lime flavor in the finish.

Chalk this up at a border-line malternative, a beer for people that
don't like beer. It actually tastes like a really bad diet soda. Even
if this does stick around for more than several years and not deemed a
fad anymore it will simply live on as a sub-par product for the
ignorant uneducated consumer. Hell, with the amount of soda that is
sold in the US this one will probably be here for a long long time but
this will be the last visit here as this is a big fat thumbs down.