> from variety
>
> WB to develop 'Marvin the Martian'
> Looney Tunes character coming to bigscreen
> By DAVE MCNARY
>
> Warner Bros. is launching development of a "Marvin the Martian"
> feature at Alcon Entertainment, with principals Broderick Johnson and
> Andrew Kosove producing along with Steve Crystal.
>
> Project will blend live action and CGI.
>
> Marvin was created by Chuck Jones and made his first appearance in a
> Looney Tunes cartoon in 1948. The character was often intent on
> blowing up the Earth, only to be foiled by Bugs Bunny.
>
> Crystal, a former Warner exec with a first-look deal at Alcon through
> his Charlie Co. banner, developed the pitch as a Christmas story, with
> Marvin coming to Earth to destroy Christmas but being prevented from
> doing so when he's trapped in a gift box. Alcon's out to writers and
> directors.
>
> Johnson and Kosove told Daily Variety that "Marvin" will be aimed at
> the family demo along the same lines as Alcon's "Racing Stripes" and
> "My Dog Skip."
>
> Alcon announced in May that it had raised $550 million in private
> funding and extended its deal at Warner, with the studio agreeing to
> distribute 15 Alcon pics domestically over the next five years,
> including the already-released pair "P.S. I Love You" and "One Missed
> Call" plus "The Sisterhood of the Traveling Pants 2," which opens Aug.
> 6.