Author: Orson Wells as CitizenCainOrson Wells as CitizenCain Date: Jul 2, 2007 20:45
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> Temporary Kwik-E-Mart in Burbank (photo by Karen Nicoletti)
> DALLAS -- Over the weekend, 7-Eleven Inc. turned a dozen stores into
> Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame,
> in the latest example of marketers making life imitate art.
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> Those stores and most of the 6,000-plus other 7-Elevens in North
> America will sell items that until now existed only on television:
> Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff
> of Slurpees.
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> It's all part of a campaign to hype the July 27 opening of "The
> Simpsons Movie," the big-screen debut for the long-running television
> cartoon, which loves to lampoon 7-Eleven as a store that sells all
> kinds of unhealthy snacks and is run by a man with a thick Indian ...
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