Antonio E. Gonzalez wrote:

Seems to be a lot of momentum for promoting the movie as "The next
family classic" and "The next great Disney Princess", which is certainly
a 180-degree away from the reason the movie was originally written in
the first place...
(During the post-Treasure "Eisner kisses up to Shrek to buy back our
love" days of the early 00's, back when Rapunzel was still Unbraided and
Chicken Little was going to build a new studio.)

A dozen script rewrites later, the latest press-interview articles try
to spin the schizophrenic tone of the movie vs. the marketing with a
strategic we-MEANT-to-do-that approach:
"Disney, fresh off its new success and new direction, decided they were
in a position to gently spoof their old traditions..."

Derek Janssen
ejanss1@verizon.net