> Have you seen those Voices of Color commercials for Walmart? Tired of its
> hillbilly image, the mega-retailer is now marketing a collection of movies
> especially for 2Pac and Sistah Souljah. Here's what the website says:
>
> In a world that is becoming more diverse and global everyday, Wal-Mart
> recognizes that not only do people move to the beats of different drums,
> they also express themselves as drummers. Through varied styles and
> cadences, these drummers play out a symphony of differing beats, and make a
> richer, more meaningful rhythm for the world. As more drums are beat, more
> people are heard, more issues are discussed, more viewpoints are recognized
> and more common ground is found. To help facilitate finding that common
> ground, Wal- Mart presents the Voices of Color Film Series, a unique,
> multi-dimensional program that aims to give "voice" to a broader and more
> positive depiction of African-American images, via a wide spectrum of
> quality programming for the whole family. The series, which will include
> films ranging from timeless classics to contemporary favorites, is designed
> to highlight the breadth and depth of the African-American experience while
> being sensitive to the sensibilities of African- American consumers.
> Wal-Mart is proud to play a part in encouraging, supporting and promoting ...