Buying In: The Secret Dialogue Between What We Buy and Who We Are

By Emily Wilson, AlterNet. Posted September 18, 2008.

Rob Walker, author of a new book on consumer culture, explains how
consumers embrace brands as part of their identities -- often without
knowing it.

Conventional wisdom says that today's savvy consumers are immune to
marketing and unaffected by advertising. Rob Walker, the "Consumed"
columnist for the New York Times Magazine, disputes that and says...

Zaroc Stone wrote:

So??????
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not too random uselessnet weirdness:

Bill Shatzer wrote:

"And over 4,000 Americans have paid with their lives for that little
adventure. Plus a half a trillion dollars in national treasure

You might compare that with the number of lives lost on 9-11. Or the
economic injury incurred from that event.

It would have been cheaper in both lives and money to just suffer
another 9-11 every six or seven years.

Peace and justice,"

Baxter blurts out a plaintive call for Viagra:

"At my age, I don't need balls. I'm done with the procreation stuff."