Author: Zaroc Stone
Date: Sep 19, 2008 07:24
...well. With the possible exception of TiVo, I guess, but TiVo has been responded to. Just one example is the incredible spike of branded entertainment itself, of the brands moving into the shows. The upshot is you see a campaign like the one that has built Axe deodorant, where they built Web sites and Web games that people interact with and forward to their friends. They created a fake girl...
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