CoActive Buys Mktgpartners
CoActive Marketing Group
Symbol: CMKG
Promo Magazine
Jul 2, 2008 6:03 AM, PROMO Xtra
http://promomagazine.com/agencies/news/coactive_buys_mktgpartners_0702/
Integrated marketing firm CoActive Marketing Group has completed its
acquisition of privately held agency mktgpartners. Financial terms of the
acquisition were not disclosed.
CoActive described the purchase as part of its ongoing effort to diversify
its client base and transform from an agency built on short-term live events
to one that can take over end-to-end marketing accounts.
"It was apparent to us that mktgpartners was a great cultural fit and shared
CoActive's vision of what is possible for brands that utilize alternative
media and marketing to connect with consumers," CoActive Marketing Group CEO
Charlie Tarzian said in a statement.
"We fundamentally believe that the combination with CoActive Marketing Group
addresses the client need to link strong experiential and digital marketing
capabilities," said mktgpartners CEO Charlie Horsey in a statement.