Author: iMojoiMojo
Date: Feb 29, 2008 15:41
Submitted by Andy Space on Fri, 02/29/2008 - 17:40.
Hidden in among Apple's chief operating officer Tim Cook's speech to the
Goldman Sachs Technology Investment Symposium was a critical barometer
of Apple's success - Apple beat Dell in laptop sales in the US higher
education market.
While most reports focused on Cook's optimism as regards iPhone sales
this year, the executive also told analysts: ""We just received word on
Monday that Apple surpassed Dell as the number one supplier of
portables to US higher education for 2007," Cook claimed.
"The ceiling for the Macs is nowhere in sight. Even if the market itself
isn't growing, for us, switching Windows users is an enormous
opportunity," Cook also added.
This is a critical metric for Apple, which once dominated computing on
college campuses.
In October 2007, analyst Toni Sacconaghi Jr. of Bernstein Research noted
Apple to hold 29 per cent of the US market for notebooks in the most
expensive fifth of the market, up from 8 per cent three years before
that. In education, Apple took 46 per cent in the top tier slice of the
market, the analyst explained.
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