"Bill Becker" rmisp.com> wrote in message
news:1154988486_2523@sp6iad.superfeed.net...

A-B has been messing with stuff for at least a decade, and I'm not just
counting crap like ice beer. Michelob amber bock has to be getting close to
10 years old now, and there have been many other attempts over the years.
The big problem with A-B's efforts is that they have tried too much to chase
after fleeting trends, rather than finding exploitable niches.

Coors already has, and they've had some reasonable success. It's faded
sharply in recent years, but they did have a pretty good run with Killian's
Red which, while far from a spectacular beer, was significantly different
than their standard offerings. And Blue Moon Belgian White seems to still be
clipping along just fine, and isn't a bad beer.

Then again, those beers hit the market a dozen years ago or better, and
there hasn't been much new since then.

-Steve