Charlie Tarzian: Is Friending Ending CRM'ing?

http://www.charlietarzian.com/charlietarzianhub1107.html

THE HUB NOVEMBER /DECEMBER 2007
By Charlie Tarzian

"Friending" is great for your brand. Here's why.

The other night, I was having dinner with James Andrews, a cultural
anthropologist (thekeyinfluencer.com), and he was explaining to me his level
of friendship with another colleague of ours at the table.

"Yeah, we've known each other, I'd say three years. She's a phase-one
friend, but I am very competitive with her when it comes to music. If I find
something that is over-the-top, she goes right to the top of my list of who
I make that available to because I want her to know that I trumped her."