Who of you owns a GPS, or more specifically a car navigator?
Tom Tom, a Netherlands based company has reported 80 percent reduction in
revenue. One of the reasons cited is that while prices have dropped,
volume of sales hasn't increased in proportion to maintain profit levels.
This is because the market is probably saturated, an analyst said.
Thing is, I know of very few people who own GPSes and I move in circles
where people tend to buy gadgets and modern appliances.
So, who is buying the bloody things. Or is that the point - while they're
now cheaper than say 3 years ago (my Tom Tom one cost me close to $900 and
they now sell for around $300) perhaps people still aren't buying them.
Full article here.
http://www.theage.com.au/news/articles/gps-market-at-turning-point/2008/04/28/1209234713479...#contentSwap1
I goes on to say this about navigators:
"Some drivers may prefer to stick with that option, printing route maps
before they set out in the car. Others buy built-in navigation systems
that integrate with a car's design."