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Job Title: Director of Marketing Strategy-kate spade
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-07-23

Company Name: Liz Claiborne, Inc.
Contact: HR
Phone: email only please
Fax: email only please

Description: Director of Marketing Strategy-kate spade

Job ID: 9191 # Positions: 1 City - State - Country: US-NY-New York Position Type: Full Time Posted Date: 05-15-08 Category: Marketing/Other

Apply for this job: Your application choices are: * Apply for this jobonline Liz Claiborne Inc. is an Equal Employment/Affirmative Action Employer (M/F/D/V) and is committed to diversity in its workplace.

More information about this job: Overview: With a playful chic aesthetic and a clean, graphic approach to design, American accessories company kate spade has become a modern American classic. The designer is known for her signature handbags, shoes, eyewear, stationery, and accessories for the home, including china, crystal, and flatware. We invite you to join our dynamic, expanding team.

Responsibilities: The Director of Marketing Strategy is the customer and partner filter for ALL marketing communications to ensure in store and out of store alignment and effectiveness - incorporates business needs, larger brand goals, customer data, marketing effectiveness and budget parameters into the marketing planning process. - translates above into annual and seasonal briefs for creative teams - partners with media to plan media mix against long-term goals - partners with account management to plan flow of in-store marketing and windows - partner with internet team on planning flow of online messages, email and direct mail - owns and manages planning of annual and seasonal marketing calendar, including re-allocating tactics & strategies based on changes in brand, business or consumer needs. - determines annual and seasonal retail promotion strategies - translates key business initiatives into tangible consumer benefits. This will include coming up with localized marketing plans to support localized store strategies - plans the messages and timing for all marketing activity. - works with retail and planning to identify promotional time periods (eg. Easter) and objectives (eg. UPT, Market Basket, Order Size, Category Specific) - leads annual budget planning - owns marketing investments across In-Store and Out-of-Store - determine budget allocations by vehicle and quarter Channels: - Retail - Wholesale - Licensing - Outlet - International Brands: - Kate Spade - Jack Spade

Qualifications: 5-10 years Retail Marketing experience

Please refer to Job code lizclaiborne-9191 when responding to this ad.

For FASTEST PROCESSING of your resume, please visit http://www.jobcircle.com/classifieds/1549203.html?source=ng to apply online.

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