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Job Title: Senior Publicist / Publicity Manager
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-05-31

Company Name: Kaplan
Contact: HR
Phone: email only please
Fax: email only please

Description: Job Title Senior Publicist / Publicity Manager Kaplan Division Kaplan Corporate City New York State/Province New York FT/PT Full Time Job Level Some Experience Required Working Hours Days Job Description Kaplan Publishing is one of the nations leading education publishers. We produce approximately 200 new books a year, including narrative nonfiction and memoirs in the legal, medical, and nursing categories. Kaplan Publishing is a unit of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO). The Senior Publicist/Publicity Manager will be responsible for the development and implementation of effective and creative publicity plans for our trade and education titles. The Senior Publicist/Publicity Manager will work closely with the Executive Director of Marketing to develop and implement strategy. Responsibilities: . Creates and executes publicity campaigns for trade books that include but not limited to memoirs, non fiction, careers, business, and medical titles. . Pitches category specific media appropriate to the book on a regular basis, including book reviews, print features, radio, and television. . Organizes and expedites national book tours and promotional signings. . Creates and edits press releases, crafts pitch letters, composes monthly reports. . Attends weekly marketing meetings and editorial meetings; participate in author meetings. . Coordinate efforts with Public Relations Directors in other divisions to leverage organizational contacts and Kaplan brand. . Manage all award submissions.

Qualifications: . College degree. . Minimum 3-5 years publicity experience. Publishing industry experience preferred but will consider PR agency experience; and on-line marketing experience is a big plus. . Must have strong contacts with national media outlets (TV/radio/print). . Self starter capable of managing and successfully executing numerous projects; strong ability to multi-task and handle numerous publicity campaigns and author inquiries simultaneously. . Proven ability to generate media coverage for nonfiction titles; . Excellent organizational, interpersonal, telephone and writing skills are required. . Knowledge of Bacons Media Source, Factiva, and other publicity resources a plus.

Kaplan is an Equal Opportunity Employer.

Please refer to Job code kaplan-499437 when responding to this ad.

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