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Job Title: Online Marketing Manager
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-09-17

Company Name: Godiva
Contact: Human Resources
Phone: email only please
Fax: email only please

Description: Number : Job Title : Online Marketing Manager Position Type : Full Time Job Type : Internet E-Commerce Company : Godiva Chocolatier, Inc Business Unit / Location : Godiva (Corp) Description : Godiva Chocolatier is the worlds premier Chocolatier. We are the global leaders of the creation and distribution of super-premium chocolates worldwide. Godiva is available at any one of our 275 boutiques, www.godiva.com, and through our catalogs. For over 75 years, Godiva Chocolatier has defined the art of fine chocolate making by selecting only the most superb ingredients. Godiva applies the same devotion to selecting and developing the best people. As an employer of choice, Godiva Chocolatier values a rich assortment of people that want to work in a pleasant and energized setting. In exchange for your expertise and enthusiasm, we offer excellent career growth opportunities and a competitive salary. At Godiva, we define diversity as the vast array of human differences and similarities, inclusive of everyone. In order to compete and succeed in a changing marketplace we must cultivate and embrace a diverse employee population that fuels our growth and enriches our global culture. Job Summary The person in this role is responsible for the following management responsibilities for Godiva Direct: 1. Search Engine Marketing & Search Engine Optimization Partner Management Strategic Partnership Management of SEM/SEO agency . Work with Account Team to determine and execute strategy for SEM campaigns, which includes setting the budget, driving ROI, tracking existing keywords, testing new keywords and testing promotional copy for each keyword and creating tracking URLs. . Develop monthly analysis of Godivas clicks/sales performance. . Ensure Godiva is in the top position across all major search engines for non-paid search engine rankings. o Help determine list of top keywords and monitor placements. o Work with agency on creation of landing pages, the labeling of pages, tagging of images, etc.

2. Business Intelligence & Performance Analytics . Monthly analysis and reporting of key user trends and conclusions/implications/strategic planning for the business. . Monthly reporting and analysis of Directs Key Performance Indicators for submission to Ecommerce Manager. 3. Portal Partnership Management Strategic Partnership Management of AOL and MSN . Work with Account Teams to communicate Godivas key/new products and promotions, key selling dates, and forecasted sales. Secure key merchandising dates for paid placements as well as drive incremental placements. . Bi-annually present to Account Teams the past 6 month performance and showcase new collections/products and promotions, including recommendations to drive future 6 month performance. . Create monthly analysis of sales performance. . Update product datafeed. Manage creative asset materials for all placements . Create list of assets needed on a monthly basis and write promotional copy for each placement & set up unique tracking URLs and submit all assets. 4. Affiliate Partner Management Strategic Partnership Management of Performics (and affiliate partners) . Work with Performics Account Team to communicate Godivas key/new products and promotions, key selling dates, and forecasted sales to "key" affiliate partners. Decide on what seasonal promotional placements Godiva should participate in and secure key merchandising dates for these placements. Work with "key" affiliate partners on securing incremental placements. . Work with Account Team on determining what affiliates are approved to join our program as well as target/contact sites we should add to our affiliate program. . Work with Account Team on an incentive program for top affiliates. . Update product datafeed. . Create monthly analysis of Godiva.coms sales performance through these affiliates Manage creative asset materials for affiliate partners . Create list of assets needed for partnership on monthly basis. . Continually monitor affiliate sites to ensure the proper use of assets.

5. Marketing Budget Management . Manage Interactive Marketing Expense budget on an ongoing basis. Key Competencies .Strong analytical skills - has the ability to determine the story data tells and what the resulting business implications are, as well as the ability to take these implications into future strategic decisions for Godiva.com. .Strong project management and multi-tasking skills .Good creative and marketing judgment .Proactive -- will pro-actively generate solutions to problems or ideas to add value to the process .Professional maturity and business savvy .Strong written and oral communication skills .Ability to work independently and make timely, sound decisions. Job Specifications .Minimum education required: BA or BS degree .Years of relevant ecommerce experience: 4 years .Knowledge, skills and abilities required: Strong understanding of interactive marketing/ecommerce Experience with managing/manipulating interactive datafeeds Technically saavy Contacts and Communication: Internal - Direct group, Customer Service, Logistics, Marketing, Retail, Finance, Operations, Legal External - Interactive Agency, MSN, Yahoo, Google and potential variety of vendors State/Province : New York City : New York Relocation Approved : No

Please refer to Job code godiva-4214 when responding to this ad.

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