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Job Title: Marketing Manager-Nursing, Health Professions, Medical
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-08-16

Company Name: McGraw-Hill
Contact: HR
Phone: email only please
Fax: email only please

Description: 6666 %%0A The McGraw-Hill Companies is driving the education, financial services and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's,BusinessWeek, J.D. Power and Associates, Platts, McGraw-Hill Construction, Aviation Week, and Broadcasting.%%0A %%0A McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of professional fields, namely Medical, Business, and Technical. McGraw-Hill Professional is a leader in providing on-the-job content and solutions to professionals throughout the world. In addition, McGraw-Hill Professional has been a leader in creating online and digital solutions to professionals and students in medicine through AccessMedicine, or to engineers through its Digital Engineering Library. In addition to the Business, Medical, and Technical markets, McGraw-Hill Professional is a publishing and content leader in Education and Test Prep and in Consumer categories such as health and self-help.%%0A %%0AMcGraw-Hill Professional has an outstanding opportunity for aMarketing Manager,focusing exclusively on: Nursing, Health Professions, and Medical, based in ourNew Yorkoffice. %%0A %%0A The Marketing Manager will create and implement marketing plans that drive sales for nursing and allied health books with a major emphasis on building effective marketing programs to faculty end users.%%0A %%0A Essential Accountabilities include:%%0A %%0A%%0A * Trade Shows: Manage and attend nursing conventions.%%0A * Product Management: attend pre-ed board and reprint meeting to forecast sales, and to contribute to product development%%0A * Academic Marketing: develop and implement marketing programs to drive adoptions of nursing and allied health textbooks%%0A * Demand generation: develop strong outreach to end users of nursing and allied health content including: developing and implementing marketing plans, development of robust online outreach, building strong database of end users, creation of flyers, press releases, email, marketing websites, web banners and other promotional pieces%%0A * Develop and manage appropriate partnerships that increase visibility of MH nursing and allied health product and overall outreach to end user community.%%0A * New Product Launches & Sales Meetings%%0A * Manage marketing activates for approximately 25 frontlist titles and 75 backlist titles.%%0A

Please refer to Job code mcgrawhill-6666 when responding to this ad.

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