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Job Title: Marketing Director
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-08-16

Company Name: McGraw-Hill
Contact: HR
Phone: email only please
Fax: email only please

Description: 6307 The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's and BusinessWeek.%%0A %%0A McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of professional fields, namely Medical, Business, and Technical. McGraw-Hill Professional is a leader in providing on-the-job content and solutions to professionals throughout the world. In addition, McGraw-Hill Professional has been a leader in creating online and digital solutions to professionals and students in medicine through AccessMedicine, or to engineers through its Digital Engineering Library. In addition to the Business, Medical, and Technical markets, McGraw-Hill Professional is a publishing and content leader in Education and Test Prep and in Consumer categories such as health and self-help.%%0A %%0AMcGraw-Hill Professional has an exciting opportunity for aMarketing Director, based in ourNew York City office.%%0A %%0A Direct all marketing activities in the business and consumer publishing areas with a strong focus on leveraging digital marketing initiatives to drive consumer demand for products in these areas. The Marketing Director will work closely with the editorial teams on product development and with publicity on planning effective marketing campaigns. In addition, the Marketing Director will work with Creative Services on packaging and promotions overseeing the positioning and cover/copy treatments for over 300 front list books a year. The ideal candidate has strong leadership skills, experience at developing creative and successful marketing campaigns and has the ability to master product and market knowledge quickly.%%0A %%0A Essential Accountabilities include:%%0A%%0A * Oversee development and implementation of plans for marketing programs which contribute to continued rapid growth and increased profitability of Professional. Emphasis will be placed on developing and implementing online marketing activities to effectively reach niche markets. %%0A * Key member of the Editorial Board for Business and Consumer books and responsible for reviewing all new book projects and contributing to sales and distribution goals.%%0A * Responsible for the development of effective packaging working closely with creative, editorial and authors.%%0A * Work closely with professional authors to leverage platforms to maximize revenue.%%0A * Create and manage marketing plans and budgets in order to maximize revenue and profitability. %%0A

Please refer to Job code mcgrawhill-6307 when responding to this ad.

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