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Job Title: Marketing Communications and Branding Manager
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-09-11

Company Name: IBM
Contact: Recruiter
Phone: email only please
Fax: email only please

Description: * * Marketing Communications and Branding Manager

Job ID SWG-0158011 Job type Full-time Regular Work country USA Posted 09-Jul-2008 Work city - Any (NY) Job area Marketing & Communications Travel No travel Job category Marketing Business unit WPLC Job role General Other Marketing Management Job role skillset General

Job description The Lotus and Websphere Portal Brand Marketing Manager is responsible for delivering the promise of the Lotus sub-brand and the WPLC portfolio, complete with core attributes (i.e., collaboration + innovation) and key messages. This role will be responsible for: This includes: formulating plans that increase customer consideration and preference for Lotus-branded products as well as WebSphere Portal; increasing aided and unaided awareness; improving overall brand image; building brand attributes that drive customer purchase in growth markets; and managing the naming architecture, process and guidelines for divisions entire software and services portfolio. Key responsibilities include: Developing and socializing brand-level value propositions and key messages; reviewing and influencing content conveyed in customer-facing deliverables such as advertisements, press releases, keynote presentations, collateral and direct marketing materials; directing and/or participating in creation of high-level, pre-launch product positioning -- and periodically engaging with the market intelligence team to conduct research that validates or disputes assumptions; and managing naming/branding projects that yield product names that functional/experiential/generic-descriptive so they are appealing to customers, and acceptable to patent and trademark offices around the world. Education/Experience -- Degree: MASTERS DEGREE OR EQUIVALENT EXPERIENCE -- Field of study: MBA, Communications, Business, Marketing -- Experience: Candidate must have product, communications and/or brand marketing experience Required * Bachelors Degree * English: Fluent Preferred * Masters Degree in Advertising/Journalism/Media Studies Additional information Education/Experience -- Degree: MASTERS DEGREE OR EQUIVALENT EXPERIENCE -- Field of study: MBA, Communications, Business, Marketing -- Experience: Candidate must have messaging, communications and preferably brand marketing experience Description Possess strong business writing and editing skills (value props, themes, key messages). Understand SWG organization, sub-brands and product portfolios, especially as it relates to cross-brand messaging. Strong teaming and project management skills. Apply branding concepts and methodologies. IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Please refer to Job code m-SWG0158011#NewYork when responding to this ad.

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