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Job Title: MANAGER-AFFILIATE MARKETING & PROGRAMMING INTEGRITY
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-09-19

Company Name: Direct TV
Contact: Human Resources
Phone: email only please
Fax: email only please

Description: !*! %%0A %%0A%%0A %%0A%%0A KEY RESPONSIBILITIES:%%0A%%0A * In conjunction with all DTV MÁS programmers, establish and implement joint marketing/sales plans designed to increase programmers brand and significantly increase subscribers for DIRECTV MÁS.%%0A * Obtain and monitor report DINS/800 numbers to sustain and track the success of programers marketing/sales campaigns. Provide weekly and monthly reporting to each programmer on their campaign%%27s performance as well as reporting weekly reports to the MÁS team.%%0A * Ensure the daily, weekly and monthly implementations of all the marketing/sales plans. Ensure that all resources and monies committed by the programmers are effectively and efficiently spent on a timely basis, with a strong focus on the addition of new subscribers for DTV MÁS.%%0A * Work in conjunction with DTV MÁS Advertising Manager and PR Manager in the development of advertising, promotion and public relations programmer-specific campaigns that will increase the effectiveness of all marketing initiatives.%%0A * Responsible for supporting the PR manager in all channel launch initiatives.%%0A * Ensure that programmers are continuously meeting their programming (content and sports) commitment with DTV MÁS. Ensure that the programming grid is adhered to and is always up-to-date.%%0A * Continuously monitor 8 hours per week, assessing the programming quality of DTV MÁS Espanol Channels.%%0A * Actively seek and develop new programming content and alliances with the objective to strengthen DTV MÁS overall content proposition to its customer base.%%0A%%0A %%0A%%0A%%0A!*! REQUIREMENTS:%%0A 5-7 years in the Entertainment and Broadcast/Pay TV industry. Minimum 7-years marketing to US Hispanics. Strong marketing and programming/content development background required.

Please refer to Job code directv-59479 when responding to this ad.

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