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Job Title: Manager-Acquisition Affinity & Affiliate Marketing
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-09-19

Company Name: Direct TV
Contact: Human Resources
Phone: email only please
Fax: email only please

Description: !*! %%0A %%0A%%0A KEY RESPONSIBILITIES:%%0A%%0A * Meet and exceed sales goals in DTV MÁS, Telco, CE and MDU sales channels%%0A * Establish strong working relationships with key members of GM%%27s marketing and sales teams that support the TELCO, CE and MDU channels.%%0A * Strictly ensure DTV and DTV MÁS branding and legal policies and how they impact the TELCO, CE and MDU channels.%%0A * Develop new strategies and tactics that will speed up the growth of DTV MÁS sales within the assigned sales channels.%%0A * Accountable for launching and managing DTV%%27s new double-play and triple-play products.%%0A * Ensure that DTV MÁS churn is kept under budget. Aggressively pursue high-end, high-quality customers for DTV MÁS.%%0A * Accountable for establishing and managing all day-to-day activity required to build DTV MÁS affinity programs. Strengthen working relationships with DTV%%27S GM affinity team. Ensure MÁS participates in GM%%27s affinity programs while creating affinity programs that specifically target high-quality US-Hispanic customers.%%0A * In conjunction with DTV MÁS Advertising Manager, develop marketing and advertising tools and materials required to grow the TELCO, CE and MDU channel. Actively coordinate these advertising activities with corresponding sales channel partners.%%0A%%0A%%0A!*! 5-7 years in the Entertainment and Broadcast/Pay TV industry. 5-years marketing experience with US Hispanics. Strong marketing background required.

Please refer to Job code directv-59478 when responding to this ad.

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