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Job Title: Director, Web Analytics
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-06-28

Company Name: McGraw-Hill
Contact: HR
Phone: email only please
Fax: email only please

Description: The Director, Web Analytics will be responsible for managing online analytics functions associated with the Information and Media segment's Digital transformation. This individual will serve as a liaison to six business units in order to support web measurement activities, including e-Commerce, Visitor Engagement, and Online Marketing analytics across the segment. %%0A %%0A Key Responsibilities%%0A%%0A * Collaborate with six business units to gain agreement in web analytics metrics and reporting standards.%%0A * Provide analytical leadership and vision to the Digital transformation program and support the rollout of Digital transformation projects from a reporting perspective.%%0A * Establish systems and processes for the tracking, measuring, reporting, and analyzing marketing programs and web sites.%%0A * Analyze traffic and user behavior and translate findings into actionable insights and business intelligence.%%0A * Support a community of web analysts with training, documentation and standards.%%0A * Define META tags to meet data collection requirements. Actively work with 3rd party vendors and McGraw-Hill Technology team and provide leadership in META tag deployment, including requirement communication, deployment status tracking and quality assurance. Construct and deploy new web analytics reports and dashboards.%%0A * Prepare and distribute segment dashboards. Respond to reporting and analytical requests.%%0A%%0A %%0A * 3-5 years of experience analyzing and reporting on web sites and on-line campaigns.%%0A * Bachelors degree is required.%%0A * Strong knowledge of web analytics applications, such as WebTrends, Omniture, Google Analytics, or Core Metrics. WebTrends preferred.%%0A * Analytical and problem solving skills are a must. Must be proactive, detail oriented and have strong time and project management, written and oral communication skills.%%0A * Familiarity with business intelligence applications such as Business Objects and relational databases/SQL a plus.%%0A * Prior experience working for a large corporation.%%0A * The ability, diplomacy, and finesse to create and manage change and demonstrate "added value" in all efforts within Information & Media and across the enterprise.%%0A

Please refer to Job code mcgrawhill-6485 when responding to this ad.

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