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Job Title: Director of Web Marketing
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-08-30

Company Name: Kaplan
Contact: HR
Phone: email only please
Fax: email only please

Description: Job Title Director of Web Marketing Kaplan Division Kaplan Corporate City New York State/Province New York FT/PT Full Time Job Level Director Required Working Hours Days Job Description Kaplan is seeking a talented and driven Director of Web Marketing to oversee a variety of marketing and branding initiatives including global employment brand strategy for all of the Kaplan businesses. We are looking for a self-starter who can make strategic recommendations and project manage with a high level of independence. Responsibilities will include: . Analyze and oversee web based marketing campaigns and initiatives. . Pursue and negotiate strategic alliances. . Work with business units on pan company initiatives. . Champion and provide support for the assessment of the current state of the employment brand viewed by both internal employees and external candidates to help create the strategy for the employment brand. . Work with senior management to develop a long-term global employment brand strategy for Kaplan. . Provide project management, marketing and communications expertise to the HR and marketing departments in each Kaplan business in order to execute the employer brand strategy. Channels may include (but certainly not limited to) email, collateral, internet, and internal/external Kaplan websites. . Assist with other corporate marketing projects and initiatives. Position Requirements: . Bachelors degree required; MBA preferred. . Minimum of 8 years of marketing or branding experience, including some employer branding experience, preferably in large, complex organizations. . Superior written and oral communications skills - clear, concise, creative and persuasive. . Ability to understand marketing data, global employment trends and the competitive landscape. . Demonstrated marketing communication planning and project management skills. . Good knowledge of internet marketing strategies and Web 2.0. . Strong organizational skills and the ability to manage multiple, concurrent projects under tight deadlines. . Strong collaborator with the ability to engage multiple stakeholders in numerous departments including marketing, communications, and human resources. . Effective problem solver who takes initiative under unfamiliar or ambiguous circumstances. . Knowledge of current trends in outreach and engagement of multicultural/emerging audiences. . Agency experience is a plus. Kaplan is an equal opportunity employer.

Please refer to Job code kaplan-515779 when responding to this ad.

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