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Job Title: Director of Secured Credit Products
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-09-17

Company Name: Citi
Contact: Human Resources
Phone: email only please
Fax: email only please

Description: Director of Secured Credit Products – 08034048

Job Description

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Description The Director of Secured Credit Products will be responsible for growing secured product (home equity lines/loans and mortgages) balances, revenue and net income. He / She will directly manage or influence the secured business from an end-to-end perspective, covering optimization of the product value proposition, pricing, channel selection, marketing & promotion, processing and servicing, credit policy and portfolio retention / utilization. He /She will manage product acquisition through existing field sales, and direct-to-consumer telesales, mail and online acquisition channels, as well as evaluate and develop new channels of customer acquisition. The Director of secured products will have sales origination, balance growth and revenue ownership of Plan targets, and he /she must create and manage an annual marketing and business plan to deliver an annual revenue / net income contribution target at or above ROTA hurdle. He / she will manage a staff of 4 FTE. Key responsibilities include: * Develop and drive the secured product growth strategy and tactics to deliver Plan growth targets, methodically evaluating and executing across the “7 P’s”: product functionality, pricing, promotion, processing, policy, placement (channels) and portfolio management * Continuously improve net acquisition performance within primary field sales, telesales and direct mail channels. Customize the value proposition, marketing message and fulfillment to maximize channel specific pull through. Leverage business partnerships (e.g., mortgage lending consultant sales force, Bank @ Work, Business Banking, CHE, CCS, National Sales) to accelerate front end sales growth * Develop a robust portfolio management capability, focused on customer retention, product utilization and migration across the Bank’s spectrum of loan products. Partner with CHE to enhance existing loyalty efforts. Develop new initiatives and programs (e.g., bureau trigger marketing, customer service retention platform, new products - HELOC Card access, interest only loans, etc). * Identify key customer needs and usage and attitudes related to secured products as basis for refining product features, pricing and messaging. Ensure the Bank’s secured lending products are differentiated and well positioned against national competitors. * Track ongoing product / program metrics in partnership with Decision Management to evaluate the performance against target and prioritize resource allocation. Maintain monthly sales and balance forecast with Finance, identifying and managing to opportunities and risks. * Partner with St. Louis processing team, providing monthly volume forecasts for capacity planning. Drive new process enhancements to gain efficiency - reduction in cycle time, improved booking rates, etc. - and to maximize PB and customer satisfaction * Manage and develop a staff of 6

Specifications / Qualifications Candidates must have a proven track record in product marketing with 10+ years of overall marketing experience. Experience managing customer acquisition and loyalty programs is a requisite as is direct experience in 1stand 2ndmortgage real estate lending. Ideal candidates will also have demonstrated the ability to create, sell and implement new business development initiatives up and across the organization. Undergraduate degree required, MBA preferred. Key, demonstrable skills include: * Drives Results: demonstrated ability to achieve business targets * Analytics: proven ability to conduct the necessary analysis to frame the business problem and provide the basis for program strategy / execution. Ability to develop business models and pro formas. * Creativity: proven ability to develop a range of solutions or alternatives to close the business gap, or problem solve. * Teamwork: successful track record in leading and managing internal and external teams. Ability to “sell” or gain buy-in across function or organization. * Customer Focus: proven ability to identify key customer needs and to develop marketing programs or products that meet those needs. * Financial Skills: demonstrable understanding of key revenue and expense drivers. Ability to model and track financial goals and targets. * Quality / Attention to Detail: maintains high standards of product, service and process quality. Manages the business with attention to detail and data integrity. Possesses good follow-up skills and manages projects to agreed upon timelines. * Communication: strong ability to communicate / present ideas and plans face-to-face and in writing. * Leadership: strong leadership and influencing skills. Synthesizes market and competitive data into compelling and defensible strategic insights. Sells and guides strategy across business functions.

Profile Job Function Credit Location NAM-US-NY-New York Employee Status Full-time Education Level High School Graduate or Equivalent Shift Day Job Employee Type Regular Exempt Status Exempt Travel No

Additional Information Posting Date Sep 15, 2008, 05:46 PM, Montreal, New York, Washington D.C. - (UTC -5:00) Number of Positions 1

Relocation No Brief Description of the Organization Citibank North America, Citigroups branch-based banking business, has 6 million consumer accounts in ten states, Washington, D.C., and Puerto Rico. In the United States, Citibank North America employs approximately 20,000 people while rapidly growing and expanding its branches. Citibank strives to ensure that the branches are places where clients feel welcome and thanked for their business, comfortable discussing personal financial information, and secure in the advice and guidance they receive. The objective is to offer one-stop availability of products and services for every stage of a client’s financial life. Office Location / Address Long Island City, NY

Please refer to Job code citigroup-629724 when responding to this ad.

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