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Job Title: Associate Online Marketing Manager
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-09-11

Company Name: McGraw-Hill
Contact: HR
Phone: email only please
Fax: email only please

Description: The McGraw-Hill Companies is driving the education, financial services, and business information markets through leading brands such as McGraw-Hill Education, Standard & Poor's and BusinessWeek.%%0A McGraw-Hill Professional, a division of McGraw-Hill Education, is recognized for publishing the most respected and well-known works in a wide range of professional fields, namely Medical, Business, and Technical. McGraw-Hill Professional is a leader in creating online and digital solutions to professionals and students in medicine through AccessMedicine, or to engineers through its Digital Engineering Library. In addition to the Business, Medical, and Technical markets, McGraw-Hill Professional is a publishing and content leader in Education and Test Prep and in Consumer categories such as health and self-help.%%0A %%0A McGraw-Hill Professional has an immediate opening for anOnline Marketing Manager, based in ourNew York office.%%0A %%0A The Online Marketing Manager will support the overall online and direct marketing initiatives including project management, online development, website modification, maintenance and email marketing. This position interacts directly with internal marketing and technology groups, as well as external vendors. The role will address the interest of both domestic and international online marketing needs.%%0A %%0A•Project manages and implements Online Marketing initiatives. Communicates progress and status with project owners (Marketing Managers and Directors). Maintain project control and tracking for %%0A assignments. Communicate problems as necessary. %%0A •Develop and implement online promotions and grow product and brand visibility by extending online opportunities. %%0A•Direct marketing - Implement email and other promotional campaigns as well as manage overall strategy. Assist in the development of HTML templates as needed, oversee quality control,%%0A and assist with the administration and training of email campaign management software. %%0A•Assist in developing strategic direction for online marketing based on analysis of web traffic and sales. %%0A•Assist in SEO/SEM for both organic and paid search including strategy, implementation, and reporting %%0A • 2-3 years professional online marketing experience, preferably in product-based eCommerce, direct marketing, or publishing. %%0A• 1-2 years experience managing web project/sites. Strong understanding of project management best practices. %%0A• Familiarization with industry standard web analytics packages and best practices. Ability to track and analyze web site performance based. %%0A• Experience managing and developing online marketing programs. %%0A • Experience optimizing sites for search engine indexing, generating organic search placement, and increasing search referral conversion rates. %%0A• Solid experience with content management systems and frameworks.%%0A • Familiarity and experience with image editing applications (Photoshop, Illustrator, etc) %%0A• Solid understanding of HTML/DHTML, JavaScript, XML, and troubleshooting/debugging experience %%0A• Experience using enterprise-level email marketing software, content management systems, web analytics packages, or other infrastructure applications. %%0A• Excellent organizational skills. Creativity, attention to detail, and ability to ensure quality of a product are a must. %%0A• Ability to work independently within established guidelines. %%0A• Excellent written and oral communication skills and proficiency in the English Language. %%0A• Team player a must%%0A %%0A%%0A The McGraw-Hill Companies is an equal opportunity employer.%%0A

Please refer to Job code mcgrawhill-6065 when responding to this ad.

For FASTEST PROCESSING of your resume, please visit http://www.jobcircle.com/classifieds/1676806.html?source=ng to apply online.

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