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Job Title: Assistant Manager, Acquisition Marketing
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2008-07-25

Company Name: McGraw-Hill
Contact: HR
Phone: email only please
Fax: email only please

Description: 1. Purpose: %%0A o Assist Marketing Managers with planning, executing and evaluating all new business promotions (Direct Mail, Inserts, Internet, Email etc.) to increase magazine subscriber base and achieve rate base, revenue and profit margin goals for North America and international.%%0A %%0A 2. Essential Accountabilities: %%0A o Oversee planning and implementation of direct marketing campaigns.%%0A o New business campaign management includes creative development and spec set-up for new business sources.%%0A o Generate reports and track results of all new business promotions and sources vs. budget.%%0A o Analyze test results and recommend future promotions and strategy. %%0A o Create expense/revenue budgets for all new business sources and track all expenses.%%0A o Provide data to and work closely with Planning and Renewal functions as part of coordination of promotional efforts.%%0A o Work closely with print purchasing, outside vendors including list brokers, lettershop, fulfillment operations etc.%%0A o Manage monthly financial close with Planning.%%0A o Support Manager in tracking and reporting on BusinessWeek list rental sales.%%0A o Produce and distribute monthly executive reporting package.%%0A %%0A 3. Other required accountabilities: %%0A o Assist in the planning and execution of BusinessWeek digital sales.%%0A %%0A o Continuously seek improvement toward achieving BusinessWeek's goals. 1. Knowledge and experience: %%0A o Strong verbal and written skills to communicate effectively in-house and with outside vendors. %%0A %%0A o Highly organized and detail-oriented to manage and execute multiple ongoing projects. %%0A %%0A o Overall knowledge of magazine circulation and marketplace dynamics a plus.%%0A %%0A o Analytical skills required to read/interpret marketing reports and make recommendations. %%0A %%0A o Strong Excel skills and comfort with new technologies -- Web 2.0 knowledge and interests. %%0A %%0A o Results-oriented, motivated contributor who brings passion and an intrinsic drive to succeed. %%0A %%0A o Flexible and remains cool under the pressure and demands of a weekly magazine. %%0A %%0A %%0A 2. Problem Solving: %%0A o Assist in identifying marketplace, product and marketing issues, leverage points and weaknesses and opportunity. %%0A %%0A o Assist in the development of strategies and tactics to overcome weaknesses and seize opportunity.%%0A

Please refer to Job code mcgrawhill-6772 when responding to this ad.

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