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Job Title: Account Director, Mobile Advertising
Job Location: NY: New York
Pay Rate: Open
Job Length: full time
Start Date: 2007-10-05

Company Name: The Nielsen Company
Contact: Human Resources
Phone: email only please
Fax: email only please

Description: Posting Title Account Director, Mobile Advertising Job State NY : NEW YORK Job City New York Name of Company Telephia Requisition ID (optional) 5519BR Job Function Client Service Job Status Full-time Position Description Telephia, the worlds largest provider of syndicated consumer research to the telecom and mobile media markets, is seeking an Account Director to lead its efforts in the mobile advertising business. About Telephia: The digital consumer spends $350B each year on connectivity, devices, and content. The digital consumer has a lot of choices - communications and entertainment options are proliferating quickly. The digital consumer is always connected -- through mobile device, PC, telephone, or TV - but is increasingly hard for marketers to reach. Smart companies know that the consumer will decide who wins and loses in this competitive market. These companies continuously investigate the drivers of purchase decisions and measure their companys performance using the metrics that matter most to the consumer. Smart companies invest in rigorous and independent consumer research because they know fact-based decisions will lead to superior business performance. That is why the leaders of the convergence market work with Telephia - the largest supplier of consumer research to the communications and new media markets. We employ proprietary measurement technology and large-scale consumer panels to completely measure the consumers behavior, attitudes and experience. Telephia knows the digital consumer. We know how he spends his money and his time. We know what is on his screen and what is on his mind. We know how he experiences your brand and the quality of your products. We know what he wants - today and tomorrow. Telephias roots are in measuring consumer behavior for the hyper-competitive mobile communications market. Since 1998, mobile industry leaders have relied on Telephia data to make confident consumer marketing, competitive strategy, and resource allocation decisions. Telephia has earned a reputation for high-quality syndicated research, complete independence, and a commitment to helping clients put our research into action. Today, Telephia serves clients from across the convergence marketplace - mobile and wired service providers, retailers, content providers, and device manufacturers. Description: Telephia Audience Measurement (TAM) measures audiences and use activity of mobile content (e.g., mobile games, music, mobile internet). For this new and strategic area of Telephias business growth, the Account Director will play a leadership role to develop and manage relationships with key customers across the mobile content industry. The Account Director will report to the VP of New Products who heads up all new business development efforts including Telephias Audience Measurement (TAM) business. The objectives for the position include not only achieving sales goals each year, but also building a good balance of relationships across content providers in different categories (portals, games, music, media brands, and more). This position involves a range of duties that is broader and more strategic than that of a typical account management position. Responsibilities: . Developing a comprehensive and achievable strategic plan for target customer accounts across the mobile content industry; . Growing revenue through increased reach and penetration across a multitude of content provider accounts, sales of new and incremental products, and price increases on annual renewals; . Developing a large set of relationships at CxO, VP, and Director levels within the customer organizations to support account strategy; . Leading custom analysis, consulting engagements and data modeling that drives improved decisions and performance from Telephias information; . Leading client service activities, including training and support, for a broad group of end-users within the client organizations; . Building and managing a dedicated team of analysts and account managers over time, as dictated by success in the marketplace; . Serving as a internal thought leader around business applications of the Telephia dataset; . Discovering and qualifying new product development opportunities; . Traveling to clients and spending 25%%-50%% of time on site with clients. Job Requirements The successful candidate we seek will have 7+ years work experience. He/she has ideally worked in the wireless / mobile content / online content / media & entertainment industries, preferably with some tenure in management consulting and an M.B.A. This person works well in an entrepreneurial environment with other highly driven colleagues and possesses a hands-on, roll-up-your-sleeves work ethic. In addition, he/she will possess the following: . A solid understanding of the wireless services / mobile content / online content / media and entertainment markets in several domains - marketing, programming, advertising, technology evolution, finance, competitive dynamics; . Successful track record serving wireless industry / mobile content / online content / media and entertainment clients; preferably in a sales / marketing capacity and/or through a top-tier management consulting company . General management experience in start-up situation as well as a large organization; . An ability to assess client needs effectively and address needs through new products and services; . A proven track record delivering on or exceeding revenue goals; . Strong skills in constructing and delivering senior level client presentations; . Strong quantitative skills with experience in data analysis and statistics; . An ability to lead a team of professionals to reach and exceed goals. For best results, please apply online via the following link: http://tbe.taleo.net/NA6/ats/careers/requisition.jsp• org=TELEPHIA&cws=1&rid=129 Education Qualifications Bachelors Degree

Please refer to Job code nielsenco-172503 when responding to this ad.

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