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Job Title: Senior Admissions Director - Fltr PA & NJ
Job Location: NJ: West Orange
Pay Rate: Open
Job Length: full time
Start Date: 2008-09-13

Company Name: Genesis HealthCare & Genesis Rehab Svcs
Contact: Human Resources
Phone: (610) 444-6350
Fax: (610) 925-4000

Description: POSITION SUMMARY: The Senior Admission Director is responsible for working with their Center Administrator and the Regional Director of Operations to manage an effective marketing and admission program for their center to maximize census. In addition, they will provide orientation and on the job training for new and existing admissions and marketing process, planning and implementation.

RESPONSIBILITIES/ACCOUNTABILITIES:

1. Manage referrals and admissions to center according to company policy, utilizing all appropriate data collection and standardized forms;

2. Trains/orients new Directors of Admissions and assists with cross-training of staff for admissions backup purposes;

3. Serves as a resource for Directors of Admissions who may experience difficulties with various referral sources; provide consultation, if necessary;

4. Works with cluster to coordinate cluster marketing activities as requested by Regional Director of Operations;

5. Develop specific marketing targets for center, with heavy emphasis on healthcare-driven marketing;

6. Serves as a resource in development of center based marketing strategies;

7. Attends functions which give opportunity to network with potential referrers from a center perspective;

8. Monitors compliance with new admission policies and procedures;

9. Increases marketing sophistication by utilizing outcome data in marketing activities;

10. Utilizes outcome measurements for external marketing;

11. Serves on regional committees for special marketing projects as requested;

12. Meets regularly with Administrator and/or department managers of center to assess appropriate contacts and follow-up;

13. Recognizes media opportunities and directs the center in submission, if appropriate, to local community papers, corporate marketing or PR consultant;

14. Create rapport with local, community newspapers to include (but not limited to) editor and features reporter;

15. Create rapport with local radio and TV stations for media support of special events;

16. Plan and coordinate trade shows, mailings, professional education sessions and center sponsored events;

17. Concerns his/herself with the safety of all center customers in order to minimize the potential for fire and accidents. Also, ensures that the center adheres to the legal, safety, health, fire and sanitation codes by being familiar with his/her role in carrying out the center