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Job Title: Senior Product Manager, Advertising & Marketing...
Job Location: NJ: Kenilworth
Pay Rate: Open
Job Length: full time
Start Date: 2008-08-17

Company Name: Schering-Plough
Contact: HR
Phone: email only please
Fax: email only please

Description: Position Title Senior Product Manager, Advertising & Marketing Communications Business Division Global Pharmaceutical Business Country U.S.A. Location NJ Kenilworth Job Description

SUMMARY OF POSITION This position develops, executes and manages consumer direct-marketing programs to meet strategic brand objectives and goals. Candidates for this position will be required to have demonstrated experience in database marketing, e-marketing, direct response advertising and backend program management and measurement within the RX pharmaceutical industry. This position will manage multiple agency/vendor relationships, drive activities across multi-functional teams and balance workload priorities across a number of brands. Experience in asthma/allergy, women’s health, cardiovascular disease states is preferred.

* Develop and execute direct marketing strategies, programs and tactics across all primary care customer group brands * Define consumer messaging opportunities and collaborate with market research partners to develop concept/message research and interpret results * Develop and manage promotional offers for multiple brands including co-pay offset programs and trial vouchers * Develop and coordinate measurement plans with market research and analytics to determine program effectiveness * Functional focus of the role is direct response & CRM including direct mail, email, offer development/management/testing, IVR and in-office materials * Member of the cross-functional brand teams working successfully with all relevant departments including sales operations, market research, analytics, trade marketing and managed markets * Successfully manage multiple agencies and vendors, including CRM/advertising agencies, fulfillment vendors, offer management companies, database service providers and other promotional vendors/suppliers as needed * Navigate regulatory review process and work with legal/regulatory/medical teams to ensure communication quality * Successfully manage brand budgets and timelines

Minimal education required for this job Bachelors Degree -- Any Skills Education: . Bachelors degree required. . MBA or other advanced degree is a plus. Experience: . Successful track record in pharmaceutical advertising or marketing to consumers required, with 5-6 years relevant experience. . Budget management experience required. . Experience working with cross-functional groups made up of one or more of the following: Marketing, Sales, Market Research, Operations, Regulatory or Legal . Agency management experience required. . Exposure to classical consumer marketing training. . Experience in running elaborate direct response programs (on-line and off line) Employment Type Regular Full- or Part-Time Full-Time Work Schedule Day Requisition I.D. 22330BR

Please refer to Job code schering-886359 when responding to this ad.

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