Author: Ar QAr Q Date: Mar 19, 2007 14:53
>> Even with all of the odd start/end times, you can still see TAR in there
as
>> the low spot in the viewer numbers.
Let me break it for you.
>>> 7:00 p.m. Viewers: 13.11 million (#1), A18-49: 4.3/14 share (#1)
30 minutes NCAA basketball
>>> 7:30 p.m. Viewers: 12.23 million (#1), A18-49: 3.5/10 (#1)
15 minutes NCAA basketball + 15 minutes "60 Minutes"
>>> 8:00 p.m. Viewers: 14.53 million (#1), A18-49: 3.9/11 (#1)
30 minutes "60 Minutes"
>>> 8:30 p.m. Viewers: 13.42 million (#1), A18-49: 4.0/10 (#2)
15 minutes "60 Minutes" + 15 minutes TAR
>>> 9:00 p.m. Viewers: 13.13 million (#1), A18-49: 4.0/10 (#1)
30 minutes TAR <= This is the good indicator of TAR strength.
>>> 9:30 p.m. Viewers: 12.52 million (#2), A18-49: 3.7/ 9 (#2)
15 minutes TAR + 15 minuties Cold Case
(Without A Trace viewers began to turn on TV near 10PM for a strong episode
promoted for the entire week regarding the main character's son.)
|