Sainsbury's, third largest UK supermarket, bans aspartame, artificial
flavours and colours, in its private label soft drinks:
: Murray 2007.04.24
"The group has also ditched artificial sweetener aspartame in favour
of Tate & Lyle's Sucralose product."
Cadbury to split drinks and confectionery businesses
Soft drinks maker seeks natural fizz, for friendship and more
Innovation to boost premium soft drinks, says Britvic
Bubble bursts at CCE as job losses loom
UK soft drinks cradle Cott growth
Smoothie operators lead UK health binge
Kraft drinks escape benzene lawsuit
All news for April 2007
All news for March 2007
UK supermarket targets natural soft drinks trend
By Chris Mercer
24/04/2007 - Britain's third largest supermarket is to remove
artificial flavours and colours, as well as the aspartame sweetener,
from its private label soft drinks.
Sainsbury's announced new drinks formulas would be on shelves from
June, in a new sign that demand for natural ingredients is entering
the mainstream soft drinks sector.
Its move could open up more opportunities for makers of natural
ingredients and preservatives if other major retailers and producers
look to follow suit.
Sainsbury's, which has undergone a revival in fortunes over the last
couple of years, said it would look to use natural colours and fruit
and vegetable extracts as colouring agents in drinks.
Where flavourings are used, these will be from the named fruits and
from other natural sources, it said.
The group has also ditched artificial sweetener aspartame in favour of
Tate & Lyle's Sucralose product.
The move reflects growing consumer demand for natural ingredients in
soft drinks. "It's the result of extensive research among our
customers revealing just how welcome this development would be,
especially amongst parents," said Cathy Port, Sainsbury's category
manager for soft drinks.
Many parents have become concerned about the effects of artificial
ingredients on their children.
Sally Bunday, founder of the Hyperactive Children's Support Group,
welcomed the Sainsbury's reformulation. "We hope that this
announcement from Sainsbury's will lead other soft drink manufacturers
and supermarkets to follow suit."
Natural ingredients are likely to play a greater role in soft drinks
formulation over the next few years, Paul Moody, chief executive of
Britvic, told BeverageDaily.com
at the firm's recent UK soft drinks
It is thought a trend towards natural ingredients could also help to
reinvigorate the carbonate soft drinks sector, which has suffered from
health-conscious consumers moving over to juice and water.
"Any brand which could use the positioning claim 'free from artificial
flavours, colours and preservatives' would set itself apart and give
reassurance to those who have turned a way from carbonates on health
grounds," said a recent report on the UK carbonates market by Mintel.
J Sainsbury plc 33 Holborn London EC1N 2HT
Switchboard: 020 7695 6000 Fax: 020 7695 7610
Sainsbury's Website: www.sainsburys.co.uk/contactus
Tel: 0800 636 262
Media enquiries J Sainsbury plc Media Centre
Monday - Friday between 8am and 6pm
Tel: 020 7695 7295
Specific food product information
Tel: 020 7695 8627
Specific non-food product information
Tel: 020 7695 5530
Out of office hours Tel: 020 7695 6500
If you are a journalist with a media enquiry, calling Monday to
Friday between 8am and 6pm, please contact the Sainsbury's Press
Office on 020 7695 7295.
If you are a journalist with a specific food product information
request please call 020 7695 8627.
If you are a journalist with a specific non-food product information
request please call 020 7695 5530.
If you are a journalist with an urgent call outside of office hours,
please contact 020 7695 6500 and a duty press officer will return your
If you are a customer with an enquiry pease call 0800 636262
second large Ramazzini study on low dose lifetime aspartame in rats
confirms carcinogenicity -- Morando Soffritti will give data and get
Selikoff award April 23 at Mount Sinai School of Medicine in NYC:
aspartame (methanol, formaldehyde) toxicity research summary: Rich
One liter aspartame diet soda, about 3 12-oz cans,
gives 61.5 mg methanol,
so if 30%% is turned into formaldehyde, the formaldehyde
dose of 18.5 mg is 37 times the recent EPA limit of
0.5 mg per liter daily drinking water for a 10-kg child:
2007.01.05 [ does not discuss formaldehyde from methanol
or aspartame ]
"Of course, everyone chooses, as a natural priority,
to actively find, quickly share, and positively act upon
the facts about healthy and safe food, drink, and
Rich Murray, MA Room For All firstname.lastname@example.org
505-501-2298 1943 Otowi Road, Santa Fe, New Mexico 87505
group with 74 members, 1,416 posts in a public, searchable archive
aspartame groups and books: updated research review of
2004.07.16: Murray 2006.05.11
Aspartame Controversy, in Wikipedia democratic
encyclopedia, 72 references (including AspartameNM # 864
and 1173 by Murray), brief fair summary of much more
research: Murray 2007.01.01
Dark wines and liquors, as well as aspartame, provide
similar levels of methanol, above 120 mg daily, for
long-term heavy users, 2 L daily, about 6 cans.
Within hours, methanol is inevitably largely turned into
formaldehyde, and thence largely into formic acid -- the
major causes of the dreaded symptoms of "next morning"
Fully 11%% of aspartame is methanol -- 1,120 mg aspartame
in 2 L diet soda, almost six 12-oz cans, gives 123 mg
methanol (wood alcohol). If 30%% of the methanol is turned
into formaldehyde, the amount of formaldehyde, 37 mg,
is 18.5 times the USA EPA limit for daily formaldehyde in
drinking water, 2.0 mg in 2 L average daily drinking water.
methanol products (formaldehyde and formic acid) are main
cause of alcohol hangover symptoms [same as from similar
amounts of methanol, the 11%% part of aspartame]:
YS Woo et al, 2005 Dec: Murray 2006.01.20
methanol (formaldehyde, formic acid) disposition:
Bouchard M et al, full plain text, 2001: substantial
sources are degradation of fruit pectins, liquors,
aspartame, smoke: Murray 2005.04.02
"According to model predictions, congruent with the data in the
literature [Dorman et al., 1994; Horton et al., 1992], a certain
fraction of formaldehyde is readily oxidized to formate,
a major fraction of which is rapidly converted to CO2 and exhaled,
whereas a small fraction is excreted as formic acid in urine.
However, fits to the available data in rats and monkeys of Horton et
al.  and Dorman et al.  show that, once formed, a
substantial fraction of formaldehyde is converted to unobserved forms.
This pathway contributes to a long-term unobserved compartment.
The latter, most plausibly, represents either the formaldehyde that
[directly or after oxidation to formate] binds to various endogenous
molecules [Heck et al., 1983; Røe, 1982] or is incorporated in the
tetrahydrofolic-acid-dependent one-carbon pathway to become the
building block of a number of synthetic pathways
[Røe, 1982; Tephly and McMartin, 1984].
That substantial amounts of methanol metabolites or by-products are
retained for a long time is verified by Horton et al.  who
estimated that 18 h following an iv injection of 100 mg/kg of
14C-methanol in male Fischer-344 rats,
only 57%% of the dose was eliminated from the body.
>From the data of Dorman et al.  and Medinsky et al. ,
it can further be calculated that 48 h following the start
of a 2-h inhalation exposure to 900 ppm of 14C-methanol vapors
in female cynomolgus monkeys,
only 23%% of the absorbed 14C-methanol was eliminated from the body.
These findings are corroborated by the data of Heck et al. 
showing that 40%% of a 14C-formaldehyde inhalation dose remained
in the body 70 h postexposure.
In the present study, the model proposed rests on acute exposure
data, where the time profiles of methanol and its metabolites were
determined only over short time periods
[a maximum of 6 h of exposure and a maximum of 48 h postexposure].
This does not allow observation of the slow release from the long-term
It is to be noted that most of the published studies on the detailed
disposition kinetics of methanol regard controlled short-term
[iv injection or continuous inhalation exposure over a few hours]
methanol exposures in rats, primates, and humans
[Batterman et al., 1998; Damian and Raabe, 1996;
Dorman et al., 1994; Ferry et al., 1980; Fisher et al., 2000;
Franzblau et al., 1995; Horton et al., 1992; Jacobsen et al., 1988;
Osterloh et al., 1996; Pollack et al., 1993; Sedivec et al., 1981;
Ward et al., 1995; Ward and Pollack, 1996].
Experimental studies on the detailed time profiles following
controlled repeated exposures to methanol are lacking."
brain cell tangles and neuron death similar to Alzheimers
via low dose formaldehyde from methanol,
Chunlai Nie, Rongqiao He et al, China, 2007.01.23 BMC
Neuroscience 28 pages, 63 references: Murray 2007.01.24
Coca-Cola carcinogenicity in rats, Ramazzini Foundation,
F Belpoggi, M Soffritti, Annals NY Academy Sciences
2006 Sept, parts of 17 pages: Murray 2006.12.02
Fiorella Belpoggi & Morando Soffritti of Ramazzini
Foundation prove lifetime carcinogenicity of Coca-Cola,
aspartame, and arsenic, Annals of the NY Academy of
Sciences: Murray 2006.11.28
Bristol, Connecticut, schools join state program to limit
artificial sweeteners, sugar, fats for 8800 students,
Johnny J Burnham, The Bristol Press: Murray 2006.09.22
Connecticut bans artificial sweeteners in schools,
Nancy Barnes, New Milford Times: Murray 2006.05.25
soft drinks and adolescent hyperactivity, mental distress,
conduct problems, Lars Lien, Nanna Lien, Sonja Heyerdahl,
Mayne Thoresen, Espen Bjertness 2006 Oct., A J Pub Health:
healthy diet, vitamins, and fish oil help reduce
depression and violence, studies by Joseph Hibbeln,
Bernard Gesch, and Stephen Schoenthaler, articles by
Felicity Lawrence in UK Guardian Unlimited and Pat
Thomas in The Ecologist: Murray 2006.10.21
carcinogenic effect of inhaled formaldehyde, Federal
Institute of Risk Assessment, Germany -- same safe level
as for Canada: Murray 2006.06.02
Home sickness -- indoor air often worse, as our homes
seal in pollutants [one is formaldehyde, also from the 11%%
methanol part of aspartame],
Megan Gillis, WinnipegSun.com
: Murray 2006.06.01
effect of aspartame on oncogene and suppressor gene expressions in
mice, Katalin Gambos, Istvan Ember, et al, University of Pecs,
Hungary, In Vivo 2007 Jan; scores of their relevant past studies since
1977: Murray 2007.04.14
toxicity in rat brains from aspartame, Vences-Mejia A,
Espinosa-Aguirre JJ et al 2006 Aug: Murray 2006.09.06
aspartame rat brain toxicity re cytochrome P450 enzymes,
especially CYP2E1, Vences-Mejia A, Espinosa-Aguirre JJ
et al, 2006 Aug, Hum Exp Toxicol: relevant abstracts re
formaldehyde from methanol in alcohol drinks:
combining aspartame and quinoline yellow, or MSG and
brilliant blue, harms nerve cells, eminent C. Vyvyan
Howard et al, 2005 education.guardian.co.uk
Felicity Lawrence: Murray 2005.12.21
50%% UK baby food is now organic -- aspartame or MSG
with food dyes harm nerve cells, CV Howard 3 year study
funded by Lizzy Vann, CEO, Organix Brands,
Children's Food Advisory Service: Murray 2006.01.13
all three aspartame metabolites harm human erythrocyte
[red blood cell] membrane enzyme activity, KH Schulpis
et al, two studies in 2005, Athens, Greece, 2005.12.14:
2004 research review, RL Blaylock: Murray 2006.01.14
NIH NLM ToxNet HSDB Hazardous Substances Data Bank
inadequate re aspartame (methanol, formaldehyde,
formic acid): Murray 2006.08.19
HSDB Hazardous Substances Data Bank: Aspartame
ASPARTAME CASRN: 22839-47-0
METHANOL CASRN: 67-56-1
FORMALDEHYDE CASRN: 50-00-0
FORMIC ACID CASRN: 64-18-6
DMDC: Dimethyl dicarbonate 200mg/L in drinks adds methanol
98 mg/L ( becomes formaldehyde in body ): EU Scientific
Committee on Foods 2001.07.12: Murray 2004.01.22
Aspartame Toxicity Information Center Mark D. Gold
12 East Side Drive #2-18 Concord, NH 03301 603-225-2100
"Scientific Abuse in Aspartame Research"
safety of aspartame Part 1/2 12.4.2
: EC HCPD-G SCF:
Murray 2003.01.12 EU Scientific Committee on Food,
Mark Gold exhaustively critiques European Commission
Scientific Committee on Food re aspartame ( 2002.12.04 ):
59 pages, 230 references
RTM: Smith, Terpening, Schmidt, Gums:
full text: aspartame, MSG, fibromyalgia 2002.01.17
Jerry D Smith, Chris M Terpening,
Siegfried OF Schmidt, and John G Gums
Relief of Fibromyalgia Symptoms Following
Discontinuation of Dietary Excitotoxins.
The Annals of Pharmacotherapy 2001; 35(6): 702-706.
Malcolm Randall Veterans Affairs Medical Center,
Gainesville, FL, USA.
BACKGROUND: Fibromyalgia is a common rheumatologic
disorder that is often difficult to treat effectively.
CASE SUMMARY: Four patients diagnosed with fibromyalgia
syndrome for two to 17 years are described.
All had undergone multiple treatment modalities with
All had complete, or nearly complete,
resolution of their symptoms within months after
eliminating monosodium glutamate (MSG)
or MSG plus aspartame from their diet.
All patients were women with multiple comorbidities
prior to elimination of MSG.
All have had recurrence of symptoms whenever MSG
Siegfried O. Schmidt, MD Asst. Clinical Prof.
Community Health and Family Medicine, U. Florida,
Gainesville, FL Shands Hospital West Oak Clinic
Gainesville, FL 32608-3629 352-376-5071
formaldehyde toxicity: Thrasher & Kilburn: Shaham: EPA:
Gold: Wilson: CIIN: Murray 2002.12.12
Thrasher (2001): "The major difference is that the
Japanese demonstrated the incorporation of FA and its
metabolites into the placenta and fetus.
The quantity of radioactivity remaining in maternal and
fetal tissues at 48 hours was 26.9%% of the administered
dose." [ Ref. 14-16 ]
Arch Environ Health 2001 Jul-Aug; 56(4): 300-11.
Embryo toxicity and teratogenicity of formaldehyde.
Thrasher JD, Kilburn KH. email@example.com
Sam-1 Trust, Alto, New Mexico, USA. full text
Jack Dwayne Thrasher, Alan Broughton, Roberta Madison.
Immune activation and autoantibodies in humans with
long-term inhalation exposure to formaldehyde.
Archives of Environmental Health. 1990; 45: 217-223.