> In a perfect example of online business synergy, Google has announced
> the purchase of ReputationDefender, the online company devoted to
> helping people repair their cyber-reputation.
>
> "This is an amazing breakthrough," said a Google spokesperson. "As we
> all know, Google causes 99.9 percent of the damage to someone's
> reputation to begin with, because we can't be sued for archiving it in
> our search engine, even though Google is the only reason most people
> would find the defamation in the first place. I mean, someone gets
> defamed on a board with a dozen people reading, no one would notice,
> but when they search the target by name, it comes right up for anyone
> snooping. What this means is the need for sites like
> ReputationDefender will never go away."
>
> Google was also optimistic about the growth of ReputationDefender,
> because, as the spokesperson pointed out, "only a fraction of people
> really use Google to snoop into others' lives. In the next decade, we
> expect that percentage to increaes sharply. Even fewer people have
> mastered the art of google-bombing people, or using Google as a
> defamation weapon by planting it in obscure internet areas. Also, as
> people learn about anonymous posting, proxies, and remailers, that
> make their messages untraceable, they'll lose their fear of being sued
> even more."
>
>
>
> (note: this is parody)
>