Love the part about how "it works because you're perceived as a friend more
than a salesperson."

http://www.masscontrolsite.com/mafia.php

How The Mass Control System Brought In 1.4 Million Dollars
In Just Under Four Hours
...In The Dating Niche!

It All Started With A "Trashy" Magazine...

Back in late 2005, I saw a book review in People Magazine for a book called
The Game.

It was a New York Times best-seller by a guy named Neil Strauss ...and it
was sort of a tell-all story about the strange and unknown secret society of
Pickup Artists. Plus, it was also like a "how-to" guide for meeting and
dating attractive women.

Here's a picture of the New York Times bestseller list when I first heard
about the book.



Naturally, I went straight to the bookstore and grabbed a copy.

It read it in about 2 days and was amazed.

Now, I've been married for seven years and the last thing I need to do is
learn how to pick up women. I have a wife and two daughters ...so three
women in my life is plenty ;-)

But I still found the book to be totally fascinating. And I was clearly not
alone because like I said, it was an international best seller.

Anyway, when I was finished with it, I gave my copy to my cousin Trey and
told him to check it out.

So a few days go by and he calls me to tell me he's done with it. He also
says,

"Dude! This Guy Should Write An E-Book And Sell It Online
Because It Would Sell Like Crazy!"

And he went on to say that if we could help the author (Neil Strauss) sell
it, we'd make a ton of money.

When I heard him, I told him that Neil should NOT sell an e-book because
that was what everybody else in the "Meet-Women" market was doing.

Instead, I said that the real way to make a fortune would be to sell a
higher priced product because

a.. Neil was already regarded as "The King" in that market because he had
a famous book out. So it would only make sense to charge more.
a.. A higher priced product would further position him as the very best
and immediately make him "rise above" everybody else in the marketplace.
(People naturally think that "if it's expensive, it's the best".)
a.. You just make more money when you sell expensive stuff. (Duh!)
So Trey and I decided that if Neil sold a big home study course and charged
a lot of money for it, we'd have a home run. It was truly a no-brainer.

But There Was A HUGE Problem.

Neil Strauss had no clue who we were.

...And it's not like we could just pick up the phone and call him, you know?
After all ...he's had FIVE books on the New York Times best seller list.

So why would he even care about us two bozos?

I told Trey there was no way we could get Neil to work with us ...and that
he should forget it.

Fortunately, Trey Ignored Me

It turns out that Neil gave out his email address right there in his book!
So Trey emailed him about our big idea and ...

Nothing Happened.

Neil got the email (along with a gazillion other emails) and ignored it.

Here's Where It Gets Weird

I was sort of snooping around in the "Meet Women" market and came across a
blog called Thundercat's Seduction Lair.

Yes, I realize that's probably one of the dumbest blog names ever.

Anyway - I liked the way the guy wrote, I thought he was doing a god job of
marketing his stuff, and I sent him an email telling him so.

Less than 24 hours later, I got an email back that said ...

Dude! I Know You And I've Read Your Stuff!

Turns out the owner of the blog is a guy named Matt Kadish.

Matt is a student of marketing (which is obvious because he's good at it)
and he had bought some of my my stuff and had heard me speak a few times.

I know ...small world, right?



Anyway - I email him back and tell him that Trey and I are trying to reach
Neil ...and I tell him about our idea to make a bunch of money selling stuff
to the dating niche.

And as fate would have it, he and Neil are friends.

So he calls Neil on the phone, tells him that Trey and I aren't a couple of
weirdo's (we really are, but we tricked him), and got Neil to agree to talk
to us.

And a few days later, Matt, Trey, Neil, and I are on a conference call.

Trey and I were super nervous because here we were talking to a big-time
author and all that. I think I'd even seen him on TV the night before.

But after we'd talked for an hour or so, Neil was open to the idea and he
said "OK guys, let's go for it."

And about 10 minutes after we hung up the phone, Trey and I looked at each
other and said,

Oh Crap! What The Hell Do We Do Now??

We were kind of screwed at the beginning because

a.. There was nothing to sell! Neil had just finished his book and he
didn't have a big home study course we could sell for lots of money.
a.. WE HAD NO IDEA WHAT WE WERE TALKING ABOUT. This is kind of funny now
that I look back on it.

See, Trey and I were responsible for the marketing ...which means we had
to write copy about ...you guessed it ...meeting women.

The catch is that we're both married with kids and are about as "smooth"
as a pile of broken glass when it comes to women.

Neither of us could pick up a woman if she threw herself at us, so we had
our work cut out for us to say the least.
a.. Neil thought we were both completely insane ...and was very
uncomfortable with "our kind of marketing". (You hear about this all the
time. People who aren't marketers almost always think that the type of
marketing you and I do is way too over the top and crazy.)
a.. We didn't have a list to launch to!
So it wasn't like we were set up for a home run. If this was going to
happen, it was going to be an up hill battle.

And the first thing we had to do was to

Get A List ...And A Product To Sell Them!

Listen, if you've ever seen this whole "make money online" thing as a huge
uphill battle, I can totally relate to you.

Especially when I look back on the early days of working with Neil.

We had no product, no real list, and time was against us.

Here's How We Did It

This should prove that you can do anything you want if you just put your
mind to it.

All we did was convince Neil to hold a high priced seminar at his home
...and film it.

Once we had the seminar footage on film, BINGO! Instant product.

And instead of having to do a bunch of work to get the product made,

People BEGGED To Pay Us For It!

We took about a week to build the buzz for Neil's seminar. Good ol' Matt
mailed his list a few times and Neil sent some emails to his tiny list of
subscribers. (I don't think he even had an autoresponder back then).

Instead of doing the same ol' seminar pitch you've seen 1,000 times, we
added a twist.

Here it is:

First, we let everybody know that only FIVE people would be able to attend
...and that this event would never be repeated.

We did this because Neil didn't want to do seminars at the time so he agreed
to take on just a hand full of people. Plus we wanted to have an air of
mystery and intrigue surrounding the event.

We knew that if we only accpeted five people, the rest of the market would
forever wonder what was taught at this super-rare seminar. And they'd wonder
what they missed out on.

Plus, the scarcity would help us justify the high price we were charging for
the event.

And that leads us to the biggest "twist" that really sets this while ting
apart from anything you've ever seen.

We never told people what the price was!

Instead of an order form,

People Had To Apply To Give Us Money!

I'd love to take credit for this but I'm pretty sure it was Neil's idea.

Here's how it worked.

There was one section in their application that asked people how much they'd
be willing to pay for the seminar.

We did this for two reasons:

First, we wanted to see how much we could reasonably charge.

Second, it added to the air of mystery surrounding this seminar. Think about
it. Only five people could attend ...and nobody even knew how much it cost.
Nothing like that had ever been done in the dating market before ...and it
only fueled the fire surrounding Neil.

In other words, it made major news in that market. People were posting on
forums like crazy, guys who had lists were mailing their subscribers about
it, and it had everybody's attention.

So in only a matter of hours, this exclusive seminar was the center of focus
for an entire market.

And we knew people would want to attend, but we were totally shocked when

We Got Over 200 Applications In The First Few Minutes!

And what was really cool was people were offering to pay up to $100,000.00
to attend.

So after Neil reviewed the applications, we decided on a price for the
seminar.

It would cost $7,000.00 to attend. That's about seven times more than any
other "dating" seminar had ever cost before.

And instead of posting the cost online, we simply had Trey pick up the phone
and call the applicants. He'd tell them they'd been approved, tell them the
price, and simply take the order.

I think he only had to call around 12 people before all of the seats were
sold.

So intead of having to slave away to make a product,

We Got Paid $35,000.00 To Make The Product,
Plus We Instantly Became The "Hottest Ticket" In The Dating Market.

The whole "air of mystery and intrigue" thing worked like crazy.

For weeks, all people could talk about was the super exclusive seminar they
missed out on.

It was on all the forums and in all the newsletters.

The seminar went over without a hitch and the finished DVDs were amazing.

Neil did an incredible job teaching and his students got immediate results.
It was an expensive seminar, for sure ...but it was worth it. In fact, the
students got so much out of it they sent Neil gifts like watches, bottles of
wine, and chocolates afterwards.



All that was left was for us to launch the home study course and sell it
out.

We began the Mass Control pre-launch tactics on May 18th.

Nine Days Later, We Were Looking At $1,415,625.00!

We started using Mass Control on the market on May 18th and the site went
live on May 27th.

The nine days of Mass Control marketing worked even better than we expected
because

We Hit One Million Dollars In Orders
During The First 30 Minutes.

And we were totally sold out in a little less than four hours.

The total orders we took that day was $1,415,625.00.

You know what's really amazing?

About 90 days before I did the Serializer launches and before I started
working with Neil, this whole Mass Control thing was just a "crazy" idea in
my head.

And I almost did what most people do ...and that's nothing.

You and I both know it can be scary to try new things ...but this "gamble"
really paid off. And I'm glad I put my doubt and fear aside and decided to
give it a try.

First it brought me a cool million bucks with the Serializer launches, and
then it brought in over 1.4 million dollars in just four hours for Neil's
launch.

...And I got to be the first person in our little "Marketing World" to ever
mastermind a mega-launch in a market that has nothing to do with "Internet
Marketing".

Pretty nice! (The money wasn't too bad either. I didn't get to keep much of
that $1.4 million we brought in, but my "fee" ended up being close to
$200,000.00. Not bad for writing some emails, eh?)

But after that launch was over, I needed a break. I decided to take the
summer off and focus on surfing and hanging out.

And things were great until ...