Brinks will end up selling to Tyco or APX Alarm. APX sales force will spread enough credible rumors to the fact that Brinks is going out of business. Good riddance to Dave Simon and his crew of trunk slammers.

I think that since the Mayan calender only goes to December 12, 2012, Brinks is getting off the planet while they still can.

RICHMOND, Va.--Brink's Home Security is going to have to find a new name by 2012.

Industry watchers were taken by surprise by the news, included in a lengthy May 30 SEC filing, that Brink's Home Security has been paying royalties (7 percent of revenue--roughly $33 million in 2007) to sister company Brink's, Inc., to use the Brink's Home Security name and will lose that privilege three years after the two companies are spun off into independent firms by The Brink's Company at the end of this year.

"Brink's Home Security is the mass marketing brand name of choice for the residential user; the Brink's Home Security name is golden," said industry analyst Jeff Kessler. "It's going to be a challenge to come up with another brand name [like Brink's]."

The branding news was greeted with enthusiasm by Brink's competitors. Russ Cersosimo, CEO of super regional Guardian Protection, called it "great news." He said Brink's is "the best run national company out there. I've admired Brink's and their numbers for years." Cersosimo said he's "not afraid to compete with them, but the challenge is competing with that name: Brink's is synonymous with security ... We welcome the break-up."

Did the hedge funds who were pushing for the spin-off, such as Pirate Capital and MMI Investments, know that the brand name would be going away? Or did they not care, figuring they'd be off to greener pastures by 2012? Thomas Hudson of Pirate was precluded from commenting because he sits on The Brink's Company board of directors. Clay Lifflander of MMI did not return calls from Security Systems News seeking comment.

Asked this question, Ed Cunningham, spokesman for The Brink's Company said, "As we went through the process, branding was always raised as an area of importance to both units."

Kessler, who's been following the company for years, said he'd never seen those royalty numbers spelled out in a filing before. He noted that The Pittston Company, which then owned Brink's, Inc., launched Brink's Home Security in 1983 and BHS did not become "profitable or revenue neutral for the first eight years." He surmised the royalty may have been a sort of payback to the Brink's, Inc.

Kessler also noted that The Brink's Company has a five-year non-compete agreement with BHS. At that time, The Brink's Company could launch another physical security company, although Kessler said he believes Michael Dan (CEO of The Brink's Company) would be more likely to enter the commercial industrial space, rather than the residential, light commercial business that BHS is in right now.

Asked if The Brink's Company intends to launch a new physical security company once the non-compete expires, Cunningham said, "All I can really tell you is that it won't happen before five years."

There's also a good chance, Kessler said, that Brink's Home Security may be acquired by another company within the next three years, which would render the branding question moot.

The rebranding issue will be a challenge, but BHS is in good shape and has steady-state cash flo

Hello,

I am looking for a mid range security system. I have been looking on
line and I have found two systems Ademco, and DSC. I had a wired
Ademco in my old house.

Here is what I would like to cover. I live in a condo on the second
floor.

I have a garage door and a door coming in from the garage.
I have my front door and a door out to the patio. so in all I have 3
doors and a garage door. Then I have 8 windows. I would like to get
a smoke detector and a PIR. I am just not sure what starter kit I
need to get started or is there another brand I should be looking at?
I really would like all the contact to be hidden or not noticeable at
all. Both companies had very similar contacts with even some nice
contacts for the door that are inside the frame.

Any help or website you could suggest would be most appreciated.

Thank you,
Rodger

IRVING

On Jul 4, 10:42 pm, "CH®IS" wrote:

...

"CH®IS" wrote:

Move to Florida and open an online store. No snow. No van. Lots of sunshine
and bikini clad women. Parties all the time. What more could you ask for?

Gotta go for now. It's time to pick up the beer and soda for today's party.
Hope you're having a great Fourth of July holiday.

--

Regards,
Robert L Bass

==============================>
Bass Home Electronics
4883 Fallcrest Circle
Sarasota · Florida · 34233
http://www.bassburglaralarms.com
Sales & Tech Support 941-925-8650
Customer Service 941-870-2310
Fax 941-870-3252
==============================>

CH®IS wrote:

07? Ford E-150, Weather Guard racks and stuff...nice. I get 16 mpg, not bad
for a van I guess.

Our lease is up sometime this year on our 06? Ford Freestar. Checking
Ford's site, I see they no longer have vans (maybe just not online, maybe
not at all).

So now that I'm looking at different options, I'm wondering what everyone
here uses for their installations/service vehicles.

On my wishlist (however far that'll get me with management), would be the
same van with more ground clearance and 4WD. Of course such a thing doesn't
exist from Ford's lineup. I've bottomed out this van so much I'm surprised
it hasn't damaged anything yet. And I've been stuck far too many times in
the winter (even in our own driveway... twice). Otherwise, it's been a
great van.

Any suggestions and little details would be great.

- Chris

To all my neighbours and friends "down south"... Happy Independence
Day!! God Bless America!