> ""Musical tastes and personality type are closely related, according
> to a study of more than 36,000 people from around the world.
>
> The research, which was carried out by Professor Adrian North of
> Heriot-Watt University, is said to be the largest such study ever
> undertaken.
>
> It suggested classical music fans were shy, while heavy metal
> aficionados were gentle and at ease with themselves.
>
> Professor North described the research as "significant" and
> "surprising".
>
> What does your musical taste say about you?
>
> He said: "We have always suspected a link between music taste and
> personality. This is the first time that we've been able to look at it
> in real detail. No-one has ever done this on this scale before."
>
> Prof North said the research could have many uses in marketing,
> adding: "If you know a person's music preference you can tell what
> kind of person they are, who to sell to.
>
> "There are obvious implications for the music industry who are are
> worried about declining CD sales.
>
> "One of the most surprising things is the similarities between fans of
> classical music and heavy metal. They're both creative and at ease but
> not outgoing.
>
> "The general public has held a stereotype of heavy metal fans being
> suicidally depressed and of being a danger to themselves and society
> in general. But they are quite delicate things."
>
> More than 36,000 people from all over the world were asked to rate 104
> musical styles and also questioned about aspects of their
> personality.
>
> The study is continuing and Prof North, who is head of the
> university's department of applied psychology, is still looking for
> participants to take part in a short online questionnaire"
>
> http://news.bbc.co.uk/2/hi/uk_news/scotland/7598549.stm