Author: turtoniturtoni Date: Sep 5, 2008 08:22
""Musical tastes and personality type are closely related, according
to a study of more than 36,000 people from around the world.
The research, which was carried out by Professor Adrian North of
Heriot-Watt University, is said to be the largest such study ever
undertaken.
It suggested classical music fans were shy, while heavy metal
aficionados were gentle and at ease with themselves.
Professor North described the research as "significant" and
"surprising".
What does your musical taste say about you?
He said: "We have always suspected a link between music taste and
personality. This is the first time that we've been able to look at it
in real detail. No-one has ever done this on this scale before."
Prof North said the research could have many uses in marketing,
adding: "If you know a person's music preference you can tell what
kind of person they are, who to sell to.
"There are obvious implications for the music industry who are are
worried about declining CD sales.
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