> After a day of figuring out who's trying to end the feud between Keith
> Olbermann and Bill O'Reilly and continuing with a look at Olbermann's
> reach at MSNBC (and then putting the whole thing to a poll), how about
> looking at two recent ratings notes concerning the major players?
>
> • With Rachel Maddow filling in on Countdown and E.D. Hill filling in
> on The O'Reilly Factor, MSNBC enjoyed a big A25-54 demo win on Friday
> night (416,000-309,000 viewers). MSNBC also finished first in the demo
> at 7 and 9pmET, with CNN placing second in both those hours. FNC won
> in total viewers.
>
> • Thanks to the interview with Sen. Hillary Clinton, The O'Reilly
> Factor on FNC placed sixth and seventh in the top time-shifted
> programs for the week beginning April 28. Time-shifted ratings are
> based on the percentage of increase between live data and live+seven
> day data. "Increases like that from DVR viewing of 7%%+ are very rare
> for any news program," writes Bill Gorman.
>
> -----------
>
> For the first time in a long time, "The O'Reilly Factor" is trending
> down and Froth is on the upswing.  Since
> "MakingSureNeophyteBarack(is)Chosen" (the cable "news" channel) is
> definitely "in the tank" for Obama... and with younger Americans
> overwhelmingly supporting Obama, "MakingSureNeophyteBarack(is)Chosen"
> should be able to continue to post very good numbers.
>
> Looks like, not too long from now, FOXNews will be the #3 cable news
> channel.
>
> Oh well... it was good while it lasted.
>
> -C-