>
http://news.yahoo.com/s/ap/20070307/ap_on_re_us/obit_gallo
>
> Ernest Gallo dies at 97
> By MICHELLE LOCKE, Associated Press Writer
>
> Ernest Gallo, the marketing genius who parlayed $5,900 and a wine
> recipe from the Modesto Public Library into the world's largest
> winemaking empire, died Tuesday at his home in Modesto. He was 97.
>
> "He passed away peacefully this afternoon surrounded by his family,"
> said Susan Hensley, vice president of public relations for E.& J.
> Gallo Winery.
>
> Gallo, who would have been 98 on March 18, was born near Modesto, a
> then-sleepy San Joaquin Valley town about 80 miles east of San
> Francisco.
>
> He and his late brother and business partner grew up working in the
> vineyard owned by their immigrant father who came to America from ...