Cabo Wabo and Emeril Lagasse's Ultimate Birthday Celebration Brings
$210,000 in Charity Auction
November 15, 2006
Press release (Rogers & Cowan)

Sammy Hagar, owner of Cabo Wabo Tequila, teamed up with close pal,
Emeril Lagasse to auction off the "Ultimate Birthday Celebration"
at Emeril's annual bash, the Carnivale du Vin. The culinary event was
held by the Emeril Lagasse Foundation to raise funds to benefit the
children in the New Orleans area. This year's sold-out event raised
over $2.5 million for the charity, $1.6 million of which was garnered
from a live auction filled with one-of-a-kind experiences.

On the top of everyone's wish list was the "Ultimate Birthday
Celebration." The Cabo Wabo package included first-class travel to
Cabo where the winner will join Emeril and his family at the gorgeous
private home of Sammy and Kari Hagar, equipped with panoramic views of
the beautiful Cabo beaches. While enjoying an exclusive "all
access" evening, Emeril and Sammy will prepare the freshest local
ingredients in Sammy's home kitchen, where the winner will not only
enjoy the finest wines from their personal collections, but be served
rare samplings of Cabo Wabo Tequila. The party doesn't stop there.
The winner will then be whisked away to Sammy's Cabo Wabo Cantina for
a private concert. The winner - a New Orleans businessman who took
home the Cabo Wabo prize package for a whopping $210,000, the highest
bid of the evening.

Over 600 guests attended the event on Saturday, October 28 at the
Hilton New Orleans Riverside. Guests of the event came from across the
United States, with huge support from local New Orleans businesses,
individuals and national sponsors.

About Cabo Wabo
Cabo Wabo Tequila was created by Sammy Hagar originally to have
superior tequila to serve to his friends, and in his Cabo Wabo Cantina
in Cabo San Lucas, Mexico. Sammy Hagar linked with a small Mexican
tequila maker that had been in operation since 1937. Cabo Wabo is made
100%% from Blue Weber Agave and comes in three different types Reposado,
Blanco and Anejo and is acknowledged as one of the finest tequila made.
Cabo Wabo continues to win top competitive tasting awards, recently
receiving a double gold metal at the San Francisco World Spirits
Competition.

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