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Job Title: Senior Principal Product Marketing Manager
Job Location: NY: Islandia
Pay Rate: Open
Job Length: full time
Start Date: 2008-07-19

Company Name: CA Inc.
Contact: Recruiter
Phone: email only please
Fax: email only please

Description: Senior Principal Product Marketing Manager Requisition ID 9804 Full/Part Time Full Time Location Islandia, NY Islandia, NY Description CA, Inc. (NASDAQ:CA), one of the worlds leading independent, enterprise management software companies, unifies and simplifies complex information technology (IT) management across the enterprise for greater business results. With our Enterprise IT Management vision, solutions and expertise, we help customers effectively govern, manage and secure IT. Customers can evolve their IT operations from being reactive and focused only on technology to being flexible, adaptable and focused on serving the business. Today, CA, formerly known as Computer Associates, serves the majority of the Fortune 1000 companies, as well as government organizations, educational institutions and thousands of other companies in diverse industries worldwide. We are currently looking for a qualified Senior Principal Product Marketing Manager to join our team at our worldwide headquarters in Islandia, NY. Key Responsibilities: Go To Market Planning . Develop and drive the execution of the go-to-market plan (GTM) - collaborating with PM, business development, field marketing, sales, corporate marketing etc. . Work with cross-functional marketing teams to drive the execution of the GTM strategies thru delivery of regional Integrated Marketing Plans (IMP) . Develop the product messaging platform document and positioning statement . Work with business development and regional marketing teams to set goals and priorities for the marketing program plan (marketing campaigns, demand generation, loyalty, cross sell, etc) . Collaborate with marketing communications staff in the development of marketing and sales tools and integrated marketing communication plans . Lead the product launch team through planning and execution . Drive market acceptance Sales Readiness . Develop and drive the sales readiness plan (as part of the GTM plan) including sales training/education, collateral, demos, white papers, presentations and competitive write-ups, customer references and success stories . Define the deliverables that supports the sales process: e.g. methodical, repeatable, key steps, and tools/programs required to move the buyer through the buying/selling process . Deliver "gold standard" sales presentation; assist with major customer calls . New Product Development . Collaborate with PM in development of the product roadmap, MRDs and PRDs to ensure they address the requirements for market growth and leadership . Articulate customer value of the key features of a new or enhanced product as it will be reflected in sales tools and collateral Subject Matter Expertise . Act as an expert on the product and market; communicate to internal and external stakeholders . Act as a key solution spokesperson for analysts, press and industry events The qualified candidate will be highly motivated and entrepreneurial in approach and will be capable of effectively managing change, as well as leading large cross-functional teams and managing high-level projects that have an impact on the companys future direction. The Senior Principal will be comfortable receiving assignments which are broad in nature and will need ingenuity and originality to solve. Key Requirements: . At least eight years experience in product marketing or product management of IT management software in companies with $150M+ revenue . Software industry experience preferred . Prior experience working in a database modeling product marketing role with an indirect channel focus is highly preferred . Outstanding communication skills (written and oral) . Excellent organizational, analytical and computer skills (MS Office preferred) . Ability to meet and/or exceed deadlines . Bachelors Degree in Marketing, Communications, and/or related field, plus Masters, is preferred . Territory will be global, with minimal travel required Theres never been a better time to join CA. Were a dynamic company with a strong vision in a growing global market. At a time when customers are demanding more and more from their technology, were changing the way the world manages IT, to help customers better perform, compete and grow. Thats why the majority of leading companies across industries worldwide use our software. Its also why youll find a wealth of opportunities for important and rewarding work. Come to CA and build the career you want. We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Personal and Sick Days, 401(k) Plan, Employee Stock Purchase Program, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program, and Veterinary Care Insurance. Our Islandia, NY campus offers several amenities, including: . Gourmet cafeteria with wide selection of cuisine . Montessori Child Development Center for children up to the age of six . Banking services . Fitness Center (state of the art facility complete with indoor full court basketball, indoor racquetball courts, cardio studio, outside running track, soccer fields, tennis courts) . Concierge services (dry cleaning, package shipping, stamps and movie rentals) . On-site chiropractor To learn more about CA and this opportunity, we welcome you to visit our web site at www.ca.com. EOE/AA ~m~

Please refer to Job code cainc-9804 when responding to this ad.

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